In celebration of opening weekends occurring at resorts across the west, Boa Technology is offering riders a chance to win a pair ThirtyTwo Binary Boa boots. Visit Facebook.com/boalacingsystem to enter Boa Technology’s “First Turns” photo contest. Simply upload a photo from your day of first turns of the season and you name and email address, or cast a vote for your favorite photo already uploaded to the contest page
The ThirtyTwo Binary Boa boots feature a dual H3 Boa dials, Boa’s most powerful and secure dial platform, designed to cinch down the fit using highly durable aircraft-grade stainless steel laces that provide a uniform closure. Snowboarders reply to Boa for its micro-adjustability and on-the-fly turnability offered by no other closure system. Backed by an ironclad lifetime guarantee, Boa provides that high performance and superb comfort can co-exist.
Other key features of this boot include ThirtyTwo’s Level 2 liner, which is a heat-moldable Intuition liner employing a Lace Lock lacing system for improved heel hold and fit. The boot has a “Team Fit” medium flex (rated 5 on a scale of 1 through 10) to offers a perfect blend of support and tweakability.
Wednesday November 20th 2013, 6:37 pm
Filed under: Snowboarding
DC Snowboards recently launched Travis Rice’s signature model boot as part of the DC Winter 2013/14 Snow Collection. A high-tech masterpiece designed by the legendary snowboarder, this boot provides incredible comfort while withstanding the punishment delivered by snowboarding’s most demanding riders as seen in this video chronicling a day in the life of Travis.
“It’s the perfect boot to take you as far as you need to go,” says Travis Rice.
It is equipped with Boa Technology’s powerful H3 Coiler Focus closure system, which lets you dial in the fit evenly without creating any uneven pressure points. The award-winning H3 is boa’s seventh-generation snowboard reel platform, which delivers high-precision, watch-like resolution for achieving a truly customized fit.
Boa is the most durable and reliable closure system on the market and is backed by the Dialed In For Life Guarantee. The H3 dial requires no special tool for on-the-fly repair or maintenance in the backcountry or resort. Should you ever need to replace your Boa system, you can instantly order a free replacement parts kit at www.BoaTechnology.com. Replacing the dial involves a simple twist-and-remove, twist-and-insert-replacement process. Learn more here: http://boatechnology.com/repair-center/h3.html
Thursday October 24th 2013, 10:16 am
Filed under: Company News
Boa Technology was among the final 14 contenders for the 2013 Wright Awards, which recognizes Colorado companies and business leaders who are inspiring the next generation of doers and achievers. Selected from the original pool of 70 nominees, Boa Technology was recognized for its clear sense of purpose and willingness to innovate and act instinctively to meet the needs of its customers and partner brands.
As of the of the 14 finalists, Boa was asked to submit a 90-second video conveying the company’s core business proposition, vision and how Colorado has influenced its inception, culture and growth.
What is Boa? How does it work? What types of products use Boa? What makes Boa better? Boa staff answer all these questions are more in this fun, fast-paced clip that gives a sneak peek behind the curtain at Boa’s Denver-based headquarters.
Below is Boa’s video submission to Something Independent, the organizers behind the 2013 Wright Awards. The winners were announced at a special event held in Denver last Tuesday, October 22.
The Boa Closure System consists of aircraft-grade stainless steel laces and a low-profile, powerful dial that work together to provide a premium alternative to traditional laces.
The Boa Closure Systems fall into three main categories, called “power levels”:
1. Boa High-Power Closure System is found on snowboard boots and other large, high-cut footwear that requires the unequaled strength and gear ratio advantage Boa delivers. See How It Works
2. Boa Mid-Power Closure System is ideal for mid-cut footwear such as utility boots, hiking boots, safety shoes, inline skates and ski boot liners. See How It Works
3. Boa Low-Power Closure System was specifically designed for low-cut footwear. This is where Boa brings superior performance, convenience and comfort to cycling shoes, golf shoes, running shoes and casual footwear. See How It Works
How Strong is the Boa dial?
From the beginning, our design goal has been that the dial should outlast the boots in any conditions, a promise backed by Boa’s “Dialed In for Life” Guarantee. The Boa Closure System has tens of thousands of hours of testing on it in all types of terrain and environments, from mountain trails to terrain parks to construction sites.
Is any lubrication necessary to keep my Boa’s running smoothly?
No, our extensive product testing has determined that a simple rinse with fresh water is sufficient to clean debris out of the dial. Never put an oil based lubricant (such as WD-40) in your Boa as it will degrade the integrity of the components.
My footwear collects a lot of grit and grime. Will Boa stand up to abrasive debris? How durable is it?
Don’t let the size of the Boa lace fool you. That relatively thin lace is gram-for-gram stronger than tank armor. It is constructed of aircraft-grade stainless steel. For demanding environments, it may be jacketed in nylon. As a bonus, athletes (and other Boa fans) appreciate that they can simply hose off all the mud and grime after their endeavor.
On-site Boa prototypers remove shoes’ existing laces and replace them with a Boa Closure System, which consists of aircraft-grade stainless-steel laces and a low-profile, powerful dial that work together to provide a premium alternative to traditional laces.
“We’ve believed since we started in 2001 that, once people try Boa, they love Boa,” says Boa Technology Marketing Director Garett Graubins. “This retro-fit project is designed to give people a ‘taste of Boa’ so that they can learn first-hand what tens of millions of people worldwide know already: that Boa is better.”
One of the most popular shoe brands to receive the Boa Closure retrofit is Newton Running, the official run course and shoe sponsor of the IRONMAN® U.S. Series and GoPro IRONMAN® World Championships. The white shoe pictured above is Newton’s limited-edition IRONMAN Elite Trainer sold this week at the Newton Running expo booth in Kona.
Edie Fisher, age group podium finisher, is psyched about her new Boa-powered Asics shoes.
Zoot recently released the limited-edition Ali’i 6.0, a running/marathon/triathlon shoe that was inspired by 30 years of history in Kona, Hawaii, home to the Ironman triathlon World Championships. Zoot, a global leader in endurance sports and makers of elite performance apparel, footwear, wetsuits and accessories, got its start in triathlon.
Both Zoot Sports and Boa Technology will be exhibiting at this year’s expo preceding the race, which takes place October 12, 2013. Stop by the Boa tent and enjoy the “Taste of Boa” offer, in which Boa prototypers will install a Boa Closure System on your athletic or other low-cut shoes. Learn more about Boa’s presence at Kona and other triathlons around the country on Boa’s Facebook page.
Zoot’s limited-edition Ali’i 6.0 light weight yet highly responsive shoe combines our Boa Closure System with Zoot’s “Barefit” upper to create a shoe that provides a customized, sock-like fit and yet is comfortable enough to be worn without socks. The result is the only shoe on the market with a true 360-degree locked-down heel.
Triathletes loves the Boa’s easy and quick, turn-of-the-dial adjustability in the transition zone, plus the security of knowing their laces won’t work loose mid race. The powerful Boa dial and aircraft-grade, stainless-steel laces are backed by Boa Technology’s “Dialed in for Life Guarantee” that it will outlast the life of the shoe.
Watch for the many pro athletes competing at this fall’s Ironman World Championships in Kona, Hawaii, on October 12, 2013. Find the full roster of pros participating and watch the coverage live on race day at http://live.ironman.com/.
At the recent International Convention of Allied Sportsfishing Trades (ICAST) and International Fly Tackle Dealer (IFTD) shows in Las Vegas, Nevada, the Simms G4 Boa boot, part of its 2014 new product line that collectively took home five awards.
Simms’ G4 Boa® Boot, an innovative wading boot designed and built for the technical angler, took home the prize for “Best Footwear.” The G4 Boa® features a unique asymmetrical Boa® Closure System, which provides anglers with an easy, one-handed adjustment system that allows the wearer to achieve a customized fit.
The Simms G4 Boa® Boot also features the Simms RIVERTREAD™ platform, which is designed for the demanding angler looking for the best wading footwear on market; components to maximize comfort, performance and slip-resistance. It has a durable, waterproof, PU-coated leather and TPU-coated textile upper that is fully lined with neoprene for cushioning and easy-on/easy-off.
Learn more about the Simms G4 Boa® Boot in this video:
It will be available starting January 1, 2014 and will retail for $240.
Award-winning Boa Closure System is now found on over 26 million products worldwide
(Denver, Colo.)—Boa Technology Inc., maker of the patented, award-winning Boa Closure System, was recently named one of the country’s 25 most innovative brands by CircleUp, a social marketplace that allows individuals to invest in private consumer and retail companies. The CircleUp25 list was announced on Forbes.com on July 30 and can be viewed here.
“As an ingredient brand, it’s critical that ‘innovation’ be a key component of our DNA, so we’re honored by CircleUp’s recognition,” says Boa Technology President Mark Soderberg. “Our brand partners look to us to provide closure and fit solutions for their products, which challenges our team to constantly evolve and think of new applications in categories from footwear to medical devices.”
Consumers, along with a panel of industry experts, private equity firms and innovation teams, were given the opportunity to nominate their favorite disruptive brand through CircleUp’s social media campaign on Facebook and Twitter. CircleUp chose Boa Technology and the other top companies from almost 2,000 nominees, selecting companies that, “influence what we eat, what we wear and what we use every day of our lives.” CircleUp25 honorees were identified as not only influencing consumer choices, but either re-inventing existing industries or creating new industry categories.
Since 2001, the Boa Closure System has been a superior alternative to traditional closures such as shoelaces, ratchets, buckles and hook-and-loop. There are an estimated 26 million Boa dials on products around the world. Boa Technology partners with more than 140 premium partner brands across many product categories, including cycling, athletic, outdoor, snow sports, golf, utility and medical.
About Boa Technology
With offices in Steamboat Springs, Denver, Colorado, Hong Kong and Chiba, Japan, Boa Technology Inc., is the creator of the award-winning, patented Boa Closure System. The revolutionary Boa® Closure System, backed by the Dialed In For Life Guarantee, optimizes product design and enables a more “dialed-in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the sports and medical industry. Visit Boatechnology.com for more information.
On-site Boa specialists will retrofit attendees’ shoes with the Boa Closure System
Boa Technology is giving attendees of this month’s Outdoor Retailer Summer Market (OR) an opportunity to “Get Closure” by installing complimentary Boa Closure Systems on their traditional lace-up shoes. This industry-only offer allows anyone attending OR to experience the performance and comfort benefits of the Boa Closure System’s light weight, dialed-in fit.
“We’re confident that once people experience the convenience, durability and great fit that the Boa Closure System provides, they’ll seek out Boa-powered products from our many brand partners,” says Mark Soderberg, Boa Technology CEO. “The Boa Closure System is a highly customizable system of cables, guides and tension-adjusting dials that can be applied to almost any type of footwear. In the interest of efficiency, however, this offer is limited to low-cut athletic or casual lifestyle shoes with traditional laces.”
During the first three days of the OR show (July 31 – August 2), attendees can drop off their traditional lace-up shoes (sorry, no kids’ shoes) at the Boa Technology tent located outside the south entrance of the Salt Palace, where Boa’s team of prototypers will install the Boa Closure System. Later in the day, after receiving a photo text of their now Boa-powered footwear and message they are ready, attendees can pick up their shoes and start to experience first-hand Boa’s superior fit and performance.
In anticipation of high demand for the offer, interested parties are encouraged to reserve a time slot in advance by emailing email@example.com. Walk-ups will be accepted, but space will be limited. “We’re encouraging people to pack an extra pair of new or lightly-used shoes,” says Boa Marketing Director Garett Graubins. “Still, we’ll be prepared to take the shoes off people’s feet just to help them experience Boa.”
The award-winning Boa Closure System is found on over 26 million products worldwide, produced with 140 different partner brands across seven product categories: cycling, athletic, outdoor, snow sports, golf, utility and medical. Outdoor Retailer exhibitors debuting new Boa-powered products at this summer’s OR show include Topo Athletic, Hobie Cat, Orvis, Vasque and Treksta.
Footwear veteran Alois Badegruber will work alongside Boa founder Gary Hammerslag
(DENVER, COLO.)—Boa Technology Inc., maker of the patented, award-winning Boa Closure System, has hired Alois Badegruber to head up its European-based sales, marketing and service efforts. Badegruber will work with Boa founder Gary Hammerslag, who relocated to the continent earlier this year to focus on Boa’s expansion in the Europe, Middle East and African markets.
“We’ve been enjoying steady growth in Europe for several years and reached a point where a high-caliber, on-site presence was needed to better serve our growing partner and end-user bases,” says Hammerslag. “Hiring a seasoned, product-focused sales and marketing leader like Alois, who shares our entrepreneurial vision, is a big step forward.”
Badegruber, who hails from Austria, most recently worked for Puma as head of footwear merchandising EEMEA, prior to which he was the director of international product marketing for MBT footwear. He was previously a key account manager and product specialist at W.L. Gore & Associates and worked for Salomon for eight years in global product management, dating back to the brand’s original outdoor footwear launch.
An avid cyclist, skier and climber who worked as a professional UIAGM-certified mountain guide, leading clients up peaks in the Pamir Mountains and Alps and completing personal expeditions in the Himalaya and Patagonia, Badegruber is also a cultural fit for the Denver, Colorado-based Boa Technology, which proudly fosters a sports and outdoors-oriented culture among its employees.
“Alois’ passion for great footwear design combined with his personal and professional knowledge of many sports and the outdoors are just some of what gives us confidence that he will accomplish great things for Boa,” says Chuck Mason, Boa Technology’s VP of Sales and Marketing.
Since 2001, the Boa Closure System has quickly proven to be a superior alternative to traditional closures such as shoelaces, ratchets, buckles and hook-and-loop. There are an estimated 26 million Boa dials on products around the world. Boa Technology partners with more than 140 premium partner brands across many product categories, including cycling, athletic, outdoor, snow sports, golf, utility and medical.
About Boa Technology With offices in Steamboat Springs, Denver, Colorado, Hong Kong and Chiba, Japan, Boa Technology Inc., is the creator of the award-winning, patented Boa Closure System. The revolutionary Boa® Closure System, backed by the Dialed In For Life Guarantee, optimizes product design and enables a more “dialed-in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the sports and medical industry. Visit Boatechnology.com for more information.