Boa Team Rider Ashley Thornton (Flow Lotus Boa Coiler) checks in from the 2010 Supergirl Rail Jam in Venice, California. Snow in SoCal???

“Here are some shots of the Supergirl rail jam August 22nd from Venice Beach, California. I road tripped down to SoCal for a week-long trip. Huntington Beach was our first stop. Day 2 was a full day at Disneyland with the Family. The following day was a day of jibbing on Venice Beach. Wow, what a great concept… snowboarding on da beach! It was a killer time! The day after Supergirl my best friend and I visited our board, boot and binding sponsor Flow. We had a wonderful time checking out the 2012 product line, seeing most of the Flow family and gearing up for this season. After leaving Flow we headed right down the road to a great beach. The last few days I spent with my bf’s awesome family in San Diego, soaking in the sun and eating the best corn tortilla ever made. One of the best trips ever!” -Ashley Thornton

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Boa Technology, maker of the award-winning, patented Boa Lacing System, is proud to announce the launch of project ‘Reel Pink’, a national campaign aimed to raise awareness for breast cancer through the sale of limited edition pink Boa reels. One hundred percent of all proceeds from the purchase of the pink reels will be donated to Breast Cancer Network of Strength, a trusted resource providing immediate emotional relief through the YourShoes® 24/7 Breast Cancer Support Center.

“We are grateful for Boa Technology’s support,” said Christina Koenig, Network of Strength Director of Communications and Media Relations. “ The partnership helps Breast Cancer Network of Strength provide immediate emotional relief to anyone affected by breast cancer through our core program, YourShoes®, the country’s only 24/7 breast cancer support center staffed by peer counselors who are breast cancer survivors.”

“The generous donation from the pink reels sales helps us touch lives in the future and helps us fulfill our mission to ensure, through information, empowerment and peer support, that no one faces breast cancer alone,” she added.

“Teaming up with Network of Strength to release a limited addition pink Boa reel has been an idea in the making for some time,” says Boa President Mark Soderberg. “Adding a pink reel to your Boa cycling, golf, hiking or running shoe will show you have joined in the fight against breast cancer.”

Reel Pink product will be available from September 3rd through November 15th, for a minimum $10 donation at www.Boatechnology.com. All donors will be invited to post a dedication to a loved one via the Reel Pink microsite to share on Facebook and Twitter.

Pink product will be limited to Low Power Boa reels, covering any footwear with S1, L3, or L4 configurations. Boa partner product includes, but is not limited to the following: cycling shoes from Specialized or Lake Cycling, golf shoes from Footjoy, The North Face trail running shoes (Sentinel Boa or older models), The North Face Hedgehog, TrekSta Sidewinder and Kobra, and the Radikal Speed from Millet.

Boa will ship tools and instructions with each purchase and will provide video tutorials and product information on the website for making the incredibly easy Reel Pink transition.

About Breast Cancer Network of Strength
Breast Cancer Network of Strength® provides immediate emotional relief through the YourShoes™ 24/7 Breast Cancer Support Center staffed by breast cancer survivors, with interpreters in 150 languages. Call 1-800-221-2141 or visit www.networkofstrength.org.

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From CyclingNews.com
Garmin Transitions’ Tyler Farrar (Lake CX401 Boa) took his second Vuelta a España stage victory in a dramatic sprint over Mark Cavendish (HTC-Columbia). The American roared past Cavendish in the final 100m to take the win. Congrats Tyler!

Tyler Farrar (Garmin - Transitions) celebrates his victory in the Vuelta's fifth stage. Photo: © Sirotti

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Norwegian snowboarder, Fredrik Evensen (Head 5STAR Boa boot), has been nominated for SNOWBOARDER of the year by Fri Flyt magazine in Norway.

Vote for Fredrik HERE!

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Boa in a mountain bike helmet? That’s right! Dial in the exact fit on the Pro-Tec Cyphon. Keep the rubber side down!

Unlike anything that has come before it, the Cyphon helmet blends classic Pro-Tec styling with groundbreaking technology. Built around an EPS liner that is injected directly onto a custom molded “macro” shell, the Cyphon represents a unique hybrid construction that combines the durability and impact resistance of a hard shell skate helmet with the lightweight, low-profile aesthetic of an in-mold micro shell helmet. As if this revolutionary construction wasn’t enough, the Cyphon also comes equipped with the exclusive Boa Lacing System fit system, providing micro adjustment and allowing riders to dial in the perfect fit. Buckle up, the rules just changed.

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Congrats to L.L.Bean and their men’s Technical Upland Boot with Boa for winning the 2010 Field and Stream “Best of the Best” Award! Check out the rest of the winners in the September issue of Field & Stream.

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Specialized Factory Racer Todd Wells battles the Leadville 100

Several front-riders sported the Boa Lacing System on their Specialized cycling shoes — including Todd Wells, of Durango, Colorado. In the deepest field ever assembled at the race, Wells placed third overall out of 1022 battle-hardened finishers.

Not far behind Wells, Len Zanni of the HoneyStinger-Boa Mountain Bike Team followed up on his 5th-place 2009 finish with a 25th-place finish. Max Taam, also of HoneyStinger, fought to a 12th place finish.

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From Iamspecialized.com

Sho-Air/Specialized team rider Max Plaxton stamped his authority on this year’s TransRockies stage race, taking two out of three stages on the week wearing the Specialized BG S-Works MTB shoe featuring the Boa Lacing System. Read the rest of the story HERE

Max Plaxton of USA Factory Team Specialized/Sho-Air making it look easy at TR3

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Dear Mr. Jobs:

Recently, we here at Boa Technology watched in horror as you stopped during a press conference to tie your shoes (photo below). It struck us as downright appalling that the CEO of a company leading the charge toward the 22nd century would resort to First Century technology to close his shoes.

Hold on a sec..while I tie my shoe...

Put more bluntly, we have to ask: What’s with the shoelaces?

So, we set to work on creating a pair of shoes more befitting of Steve Jobs, a pair of shoes that is true to Apple’s forward-looking culture. Here they are, featuring the Boa Lacing System — a closure system which now appears on six million pairs of shoes worldwide, worn by elite athletes and visionaries alike.

With the Boa Lacing System on your feet, you’ll send a strong message to the world (which, last time we checked, includes stock holders) that you’re not glued to the old ways of doing things. You are also guaranteed to never have your shoes come untied — and you can rest assured that you will never again need to stop mid-presentation to recite the bunny-ear rhyme as you re-tie your shoes.

Yours truly,

The Team at Boa Technology

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Certain things just click. Summertime and blue skies. The Boa Lacing System. Colorado and hardcore cycling. Lance Armstrong and big news.

On Wednesday, August 4, all of the above came together.

Several Boa employees attended an “off-site meeting” at the Colorado state capitol building in Denver. They donned their Boa cycling shoes, hopped on their bikes, and rode across downtown to join hundred of other cycling fans. Once there, they watched Governor Bill Ritter and seven-time Tour de France champion Lance Armstrong take the stage on the capitol steps and announce the inaugural Quizno’s Pro Challenge, a week-long stage race in Colorado next August.

Cycling legend Lance Armstrong looks on as the big news is announced!

Boa employees Adam Auell, Jason Deugan and Charlie Hamilton are always ready to ride.

“This is exciting,” says Boa Lab Engineer Adam Auell, who regularly commutes 20-plus miles by bike. “We are all psyched that Colorado is hosting a world-class cycling event on its own turf.”

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