Filed under: Golf
FootJoy, the # 1 shoe in golf, and Boa® Technology, creators of the award-winning patented Boa® Lacing System, are raising the bar once again on golf performance with the introduction of the new FJ ICON shoe. The FJ ICON with Boa guarantees all-day secure closure and a performance fit, no matter how many holes you’re playing.
Inspired by FootJoy’s heritage, the FJ ICON combines both full grain and exquisite calfskin leathers, supported by a performance-infused outsole and the Boa Lacing System.
“The Boa Lacing System provides a number of great enhancements to FootJoy golf shoes,” says Doug Robinson, FootJoy VP Product Design & Development Worldwide. “Offering a custom fit and superior stability, the Boa Lacing System allows for micro adjustment of fit while eliminating pressure points normally caused by laces. The sensation on the foot is unlike any other golf shoe and golfers will immediately feel this difference. The enhanced fit combined with the fact that the Boa Lacing System will not loosen during play creates a stable in-shoe environment that is consistent throughout the round. If you haven’t tried a FootJoy shoe with the Boa Lacing System, you are missing out.”
“Dialed-in performance and all-day secure closure are just two of the Boa Lacing System’s benefits that really give golfers the added edge they need on the course,” says Boa Senior Product Engineer Furman O’Dell. “If your feet are not securely fitted in your shoes during a swing, you aren’t stable, which definitely impacts power and accuracy, not to mention comfort. There is no other lacing system on the market that keeps you locked down and comfortable like Boa does in your shoes whether you’re playing 18 holes or just hitting buckets at the driving range.”
Pro golfers have certainly realized the performance benefits of the Boa Lacing System. Since FootJoy launched shoes with Boa, leaderboard mainstays like Davis Love III, Steve Stricker, Scott Verplank, and Steve Marino have embraced it.
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