OK, so maybe this post is a few days late. We all know how the holiday season works…or doesn’t work for some of us! It was a stellar 2009 for the Boa Lacing System in the cycling world. And just wait to see what we have in store for 2010!

Boa shined in cycling’s pinnacle road race, the Tour de France. Fabian Cancellara was decked out in the leader’s yellow jersey for Stages 1-6, wearing the 2010 Specialized S-Works with the new Boa S1 Reel. We also had six riders finish in the TDF top 25 overall, led by Team Saxo Bank star Andy Schleck (Specialized S-Works), runner-up to winner Alberto Contador (who, by the way, is riding for Specialized in 2010).

What do you mean all work and no play? Boa employee office meeting at the 2009 24 Hours of Moab

Boa President Mark Soderberg celebrated his Mountain States Cup Championship in MTB racing – and also took a National Championship title for good measure. Congrats again Mark!

You want new innovation? We introduced the cycling world to the Boa S1 reel. It’s righty tighty … lefty loosey (and it will change your Boa life!).

Looking for ironclad customer service and a trustworthy warranty? We have you covered (See the Boa Dialed in For Life Guarantee.)

Review after review, cycling shoes with the Boa Lacing System outpaced any other cycling shoe closures. Capping 2009, Boa was named to Cyclingnews.com’s list of “Innovative Technologies for 2009.” We are proud (and humbled) to share such elite company, with writers and readers placing us in the same game-changing group as electronic shifting, power meters, and sub-200g helmets. The tech geeks at Boa (and there are many) went wild over the announcement.

Now, on to 2010. We are one week in and psyched about where we are and where we are headed. Thanks to all our cycling partners: Specialized, Scott and Lake Cycling. Please share your thoughts, follow us on Facebook and ride your bike daily! Happy New Year!