Dear Mr. Jobs:

Recently, we here at Boa Technology watched in horror as you stopped during a press conference to tie your shoes (photo below). It struck us as downright appalling that the CEO of a company leading the charge toward the 22nd century would resort to First Century technology to close his shoes.

Hold on a sec..while I tie my shoe...

Put more bluntly, we have to ask: What’s with the shoelaces?

So, we set to work on creating a pair of shoes more befitting of Steve Jobs, a pair of shoes that is true to Apple’s forward-looking culture. Here they are, featuring the Boa Lacing System — a closure system which now appears on six million pairs of shoes worldwide, worn by elite athletes and visionaries alike.

With the Boa Lacing System on your feet, you’ll send a strong message to the world (which, last time we checked, includes stock holders) that you’re not glued to the old ways of doing things. You are also guaranteed to never have your shoes come untied — and you can rest assured that you will never again need to stop mid-presentation to recite the bunny-ear rhyme as you re-tie your shoes.

Yours truly,

The Team at Boa Technology