Thursday September 30th 2010, 10:39 am
Filed under: Cycling
Who do these legs belong to?? The Boa Facebook contest starts now! Cycling is on the brains for the majority of our fans still, so to keep the vibe alive we’re running a week-long Facebook contest to win a pair of Lake Cycling MX330C MTB shoes with Boa. Ok, the question is: These legs belong to what professional cyclist? All you need to do is submit one correct answer in the comment section of this post and you will be entered to win! Follow the red arrow. You can submit as many names as you would like…but only one correct answer from each fan will be put in the random drawing! Good luck! Contest ends Thursday, Oct 7th at Noon MST. Check out the Boa Reel Pink on those Lake shoes!
Wednesday September 29th 2010, 10:10 am
Filed under: Snowboarding
The patented K2CONDA System allows you to tighten, loosen or adjust your liner on-the-fly – from outside of the boot! The first time you try this, you’ll wonder how you ever rode without it. How it works: Whether attached to a Boa® reel or part of our new K2 Conda closure system, the CONDA minimized harness is securely built into the shell of the boot and tightens around the liner to lock your foot in position. Focus is on the superior ankle support and heel hold. The harness lace is threaded through a floating tongue lace guide, allowing riders to customize fit for maximum comfort. Boa® CONDA + Simple and easy to use + One handed operation + K2 Patented technology NEW! K2 CONDA + Simple and easy to use + One handed operation + Comfortable textile pull handle + Single pull locking system; locks and stays locked + Easy wrap to release webbing loop pull.
Tuesday September 28th 2010, 3:05 pm
Filed under: Fly Fishing
Congrats to our friends at Korkers for taking home the Dealer Choice Award at the 2010 International Fly Tackle Dealer Show for the new Chrome Fly Fishing boot with Boa. Korkers boots featuring the Boa Lacing System have been sweeping the tradeshow and magazine awards circuit this year! Here’s a portion of the latest press release from Korkers below. No more wet soggy boot laces when wearing fly fishing boots with the Boa Lacing System!
Korkers Products LLC, the leader in adaptable traction footwear, was presented the Dealer’s Choice award at the Internationl Fly Tackle Dealer show in Denver, Colorado for its new CHROME wading boot featuring hydraphobic materials, true-fit sizing and the new patented 3.0 OmniTrax Interchangeable sole system. The flagship OmniTrax technology has been re-engineered and redesigned for ease of use and enhanced traction while providing a unique solution to fighting invasive species. Upgrades incorporated into OmniTrax 3.0 system include the elimination of the tool previously used to change the outsole, a full perimeter of traction and a wider protective plate for support and stability.
“The CHROME Boot is the latest Korkers wading boot utilizing innovative technology to optimize our consumers fly fishing and angling experiences,” said Korkers CEO Sean Beers. “We know from direct angler feedback and wear test trial that anglers will love this boot. We are confident that the coveted Dealers Choice award will bring this great new style to the attention of even more anglers.”
The CHROME Wading Boot, one of 5 new models in Korkers spring 2011 lineup, is designed to perform in a variety of river conditions and has been wear tested extensively throughout the summer in challenging white-water, rafting, and diverse wading scenarios. The CHROME Boot features Korkers updated OmniTrax 3.0 interchange technology and Boa’s latest M3 reel which tightens laces 3-4 times faster than previous models. In addition, Korkers entire spring 2011 product offering has been produced using hydrophobic materials, reduced seems for durability and “true fit sizing.”
Monday September 27th 2010, 9:40 am
Filed under: Snowboarding
The time has come! Sharpen those edges, wax that board…get your Boa boots out of the closet! SixEleven Productions and Boa Technology will be premiering their latest snowboard video “Stop… Hammertime!” to the world October 7th at the Gothic Theatre in Denver, Colorado. Starring Boa team riders, Scott See and Steven Waters, check out the flyer below for details or visit Sixelevenproductions.com for more info and trailers.
Tuesday September 14th 2010, 4:37 pm
Filed under: Cycling
The official trailer for Race Across the Sky 2010 is up! Check out Specialized Factory Team riders Rebecca Rusch (defending 09 Women’s Champ) and Todd Wells (the red flash across the screen throughout the trailer wearing BG-Sworks with Boa S1). Enjoy!
“Here are some shots of the Supergirl rail jam August 22nd from Venice Beach, California. I road tripped down to SoCal for a week-long trip. Huntington Beach was our first stop. Day 2 was a full day at Disneyland with the Family. The following day was a day of jibbing on Venice Beach. Wow, what a great concept… snowboarding on da beach! It was a killer time! The day after Supergirl my best friend and I visited our board, boot and binding sponsor Flow. We had a wonderful time checking out the 2012 product line, seeing most of the Flow family and gearing up for this season. After leaving Flow we headed right down the road to a great beach. The last few days I spent with my bf’s awesome family in San Diego, soaking in the sun and eating the best corn tortilla ever made. One of the best trips ever!” -Ashley Thornton
Tuesday September 07th 2010, 9:38 am
Filed under: Company News
Boa Technology, maker of the award-winning, patented Boa Lacing System, is proud to announce the launch of project ‘Reel Pink’, a national campaign aimed to raise awareness for breast cancer through the sale of limited edition pink Boa reels. One hundred percent of all proceeds from the purchase of the pink reels will be donated to Breast Cancer Network of Strength, a trusted resource providing immediate emotional relief through the YourShoes® 24/7 Breast Cancer Support Center.
“We are grateful for Boa Technology’s support,” said Christina Koenig, Network of Strength Director of Communications and Media Relations. “ The partnership helps Breast Cancer Network of Strength provide immediate emotional relief to anyone affected by breast cancer through our core program, YourShoes®, the country’s only 24/7 breast cancer support center staffed by peer counselors who are breast cancer survivors.”
“The generous donation from the pink reels sales helps us touch lives in the future and helps us fulfill our mission to ensure, through information, empowerment and peer support, that no one faces breast cancer alone,” she added.
“Teaming up with Network of Strength to release a limited addition pink Boa reel has been an idea in the making for some time,” says Boa President Mark Soderberg. “Adding a pink reel to your Boa cycling, golf, hiking or running shoe will show you have joined in the fight against breast cancer.”
Reel Pink product will be available from September 3rd through November 15th, for a minimum $10 donation at www.Boatechnology.com. All donors will be invited to post a dedication to a loved one via the Reel Pink microsite to share on Facebook and Twitter.
Pink product will be limited to Low Power Boa reels, covering any footwear with S1, L3, or L4 configurations. Boa partner product includes, but is not limited to the following: cycling shoes from Specialized or Lake Cycling, golf shoes from Footjoy, The North Face trail running shoes (Sentinel Boa or older models), The North Face Hedgehog, TrekSta Sidewinder and Kobra, and the Radikal Speed from Millet.
Boa will ship tools and instructions with each purchase and will provide video tutorials and product information on the website for making the incredibly easy Reel Pink transition.
About Breast Cancer Network of Strength
Breast Cancer Network of Strength® provides immediate emotional relief through the YourShoes™ 24/7 Breast Cancer Support Center staffed by breast cancer survivors, with interpreters in 150 languages. Call 1-800-221-2141 or visit www.networkofstrength.org.
Thursday September 02nd 2010, 4:27 am
Filed under: Cycling
From CyclingNews.com
Garmin Transitions’ Tyler Farrar (Lake CX401 Boa) took his second Vuelta a España stage victory in a dramatic sprint over Mark Cavendish (HTC-Columbia). The American roared past Cavendish in the final 100m to take the win. Congrats Tyler!