Filed under: Medical
Following on heels of record growth in 2010, Denver-based Boa Technology, maker of the award-winning, patented Boa Closure System, today launches a new Medical Business Unit, which will strategically support the growing demand seen in this category and service current partners.
Driving the successful launch of the Boa Closure System on prescription and consumer retail medical braces by Futuro, DeRoyal, and Exos, current Boa Product Manager Jimmy Capra has been promoted to Director of the new Medical Business Unit. Capra says, “As we have become more visible in the medical field, we have received interest from a growing number of potential orthopedic and prosthesis device partners. They see the inherent added value of having the Boa Closure System on their products and feel confident that their consumers will too.”
Created by Gary Hammerslag in 1998 for the snowboard boot industry, the Boa Closure System provides quick on and off customized comfort with smooth, even closure and no pressure points. Once locked into place, Boa reels and laces stay that way. Boa Technology guarantees the Boa Closure System reel and laces for the lifetime of the product.
“We are really energized here at Boa Technology,” says Boa President, Mark Soderberg. “The launch of the new Medical Business Unit coupled with the incredible momentum we have in terms of category expansion, sales, product development and brand awareness, we want to ensure that we can provide the best service to our customers and partners. This new Medical Business Unit is a reflective commitment to positive and steady growth in the medical category for 2011 and beyond.”
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