Still latched on to that old sweaty cycling jersey from last season? Post a picture on the Boa Closure System Facebook wall of your favorite cycling jersey, t-shirt, flannel…or whatever makes you tick. The photo with the most likes by fans wins a brand spanking new Boa team cycling jersey. One winner only this week!

The cycling season is in full swing and it’s time to start counting stage wins for Boa on Specialized, Lake and Scott cycling shoes!

Congrats to Pavel Brutt (Specialized S-Works road shoes) and his Stage 1 victory at the Tour de Romandie. Read the story on Velonews.com

Rider: Pavel Brutt - Photo by: Graham Watson - www.grahamwatson.com

Todd Wells dominated the Sea Otter Classic Elite Men’s XC MTB race last weekend for his first 2011 victory wearing Specialized S-Works shoes with Boa S1-M closure technology. Boa S1-M cycling technology dials rotate in either direction for micro-adjustment and on-the-fly tune-ability and are guaranteed for life!

Celebrating 10 years of business and record growth in 2010, Boa Technology, creators of the Boa® Lacing System, announced today that it has changed its patented technology name from “Boa Lacing System” to “Boa® Closure System.” This shift follows recent expansion into non-footwear applications, including the medical and helmet categories.

Gary Hammerslag, founder and CEO of Boa Technology, commented, “As awareness of Boa Technology has expanded, it has grown apparent that application of the system has tremendous potential in many footwear categories and also on non-footwear products. For example, you can now find the Boa Closure System on helmets by both Pro-Tec and Smith as well as medical braces.”

With the successful launch of the Boa Closure System on medical braces by Futuro and Exos Medical, as well as apparel by Marmot, hydration packs by The North Face and motorcycle gloves by Knox Armor, a growing number of product partners are utilizing the Boa Closure System in new and exciting ways.

“This year will be very strong for Boa, with significant growth and several product launches,” Hammerslag continues. “Our partners see the inherent added value of having the Boa Closure System on their products and feel confident that their consumers will, too.”