Ultramarathon Man Dean Karnazes and family took a little timeout from their busy schedule a few weeks ago (running across the United States) to drop in on First Lady Michelle Obama. We need to get her in North Face Sentinel Boa Reel PInk running shoes just like Dean!
Wondering about Boa’s durability? Oil & Gas Workers seem to like the system — just check out this award Red Wing boots with Boa took home from the 2011 British Safety and Health Expo in Birmingham this week.
From our friends at Simon Safety in the UK
The Red Wing 3282 Safety Boot with Boa Lacing Technology received high commendation from judges at the BSIF Safety Awards at the Safety and Health Expo in Birmingham this week.
Speaking after the award ceremony in Birmingham, Managing Director Simon Ashton was thrilled to receive the award which champions the importance of innovation and the highest standards of excellence in improving occupational health and safety in the UK. 
“Our head office and distribution centre is located in Milford Haven, alongside the UK’s largest oil and gas port, the new energy capital of the UK. This award recognises our efforts in responding to the demands of the people within the energy industry and marks the company as a major player at the heart of an industry which is so important to the local economy of West Wales.”
The new innovative Red Wing 3282 Safety Boot with Boa Lacing Technology has been specifically designed and developed for the rugged requirements of offshore oil and gas workers involved in drilling operations, offering superior protection against chemicals, oil based cutting fluids, mud and sea water exposure. It brings together a number of technologies and features to produce a unique, high-performing product for the off-shore industries.
”We take a very proactive approach with our customers, to ensure we understand their needs, as this superb example shows, by working with the Red Wing Shoe Co. we were able to share information and recognise the needs of the workers who operate in very difficult conditions bringing oil and gas ashore. Our speciality is to continually work with the upstream and downstream oil and gas industry to bring about solutions that will help make their workforce safer,” added Simon Ashton.
“The Boa Boot came about as a result of this approach, and we were delighted to be able to work with the excellent development team at Red Wing to bring this product to the UK market”
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Boa Reel Pink closure reels are front and center this week at the Giro d’Italia on the feet of current race leader Alberto Contador! Rocking the pink leader’s jersey, Contador has added Boa Reel Pink to his uniform for the world to see. Check it out!
Alberto Contador riding in Boa Reel Pink / Photo: Graham Watson / grahamwatson.com / Via Cyclingnews.com
Show you support for the fight against Breast Cancer on your feet! It’s easy! Make a minimum $10 donation to the Breast Cancer Network of Strength® and will send you a free set of pink replacement reels for Boa-powered footwear. The Breast Cancer Network of Strength® is an organization that provides immediate emotional relief to anyone effected by breast cancer.
www.boatechnology.com/reelpink
Reel Pink from Boa Technology on Vimeo.
This limited edition black Korkers Chrome fly fishing boot with Boa was originally intended to be offered only to professional guides, but with the overwhelming popularity of the standard Chrome boot, and inventory shortages, Korkers has released these boots under the name Darkness to be sold to the public. Only 400 pair available worldwide! Fish on:) The Boa Closure System (guaranteed for life) provides a glove-like fit and simple one handed adjustment with infinite degrees of fine tuning in and out of the water. Turn the dial to tighten the boot, pull the dial out to remove tension and the boots open wide for easy in/out.
Not only does the greatest NFL QB of all time (some may attempt to debate) wear number 7 on his jersey…John Elway also wears Boa golf shoes!
Grip it and rip it Elway!
The Denver Broncos “Comback Kid” sported the FootJoy ICON with Boa Wednesday at the Wells Fargo Championship Pro-Am.
The Boa Closure System allows you to minutely adjust shoe closure for a perfect precision fit. The Boa reel never loosens during play and the lace never stretches or unties. The Boa Closure System pulls your foot down and into the back of the shoe, which not only provides a custom-like fit, but incredible comfort and stability throughout play.
John Elway's golf secret? The Boa Closure System.