Boa Technology To Help Outdoor Retailer Attendees “Get Closure”
Monday July 22nd 2013, 11:17 am
Filed under: Company News,Outdoor,Running

Brooks with Boa Closure SystemOn-site Boa specialists will retrofit attendees’ shoes with the Boa Closure System

Boa Technology is giving attendees of this month’s Outdoor Retailer Summer Market (OR) an opportunity to “Get Closure” by installing complimentary Boa Closure Systems on their traditional lace-up shoes. This industry-only offer allows anyone attending OR to experience the performance and comfort benefits of the Boa Closure System’s light weight, dialed-in fit.

“We’re confident that once people experience the convenience, durability and great fit that the Boa Closure System provides, they’ll seek out Boa-powered products from our many brand partners,” says Mark Soderberg, Boa Technology CEO. “The Boa Closure System is a highly customizable system of cables, guides and tension-adjusting dials that can be applied to almost any type of footwear. In the interest of efficiency, however, this offer is limited to low-cut athletic or casual lifestyle shoes with traditional laces.”

During the first three days of the OR show (July 31 – August 2), attendees can drop off their traditional lace-up shoes (sorry, no kids’ shoes) at the Boa Technology tent located outside the south entrance of the Salt Palace, where Boa’s team of prototypers will install the Boa Closure System. Later in the day, after receiving a photo text of their now Boa-powered footwear and message they are ready, attendees can pick up their shoes and start to experience first-hand Boa’s superior fit and performance.

In anticipation of high demand for the offer, interested parties are encouraged to reserve a time slot in advance by emailing getclosure@boatechnology.com. Walk-ups will be accepted, but space will be limited. “We’re encouraging people to pack an extra pair of new or lightly-used shoes,” says Boa Marketing Director Garett Graubins. “Still, we’ll be prepared to take the shoes off people’s feet just to help them experience Boa.”

The award-winning Boa Closure System is found on over 26 million products worldwide, produced with 140 different partner brands across seven product categories: cycling, athletic, outdoor, snow sports, golf, utility and medical. Outdoor Retailer exhibitors debuting new Boa-powered products at this summer’s OR show include Topo Athletic, Hobie Cat, Orvis, Vasque and Treksta.


7 Comments so far
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I think this would be a great after market improvement to existing shoes. My wife and I who are avid walker have worn out many pairs of North Face Hedgehog shoes (not the BOA but the shoes) But unfortunately North Face and seemingly all their competitors have stopped using BOA on shoes. I would gladly retrofit the brand new lace up NF Hedgehog shoes with BOA given the opportunity.

Comment by ken doiron 08.09.13 @ 10:41 am

Hi Ken,

I’m glad to hear you’ve enjoyed the TNF Hedgehog shoes. You’re right that TNF and other outdoor brands haven’t introduced new Boa styles recently, however, that will change in spring 2014. Both Vasque and TrekSta are debuting new shoes next spring with the Boa Closure System and Topo Athletic has new styles coming out its RR minimalist shoes with Boa. Get a sneak peek of the Vasque Shapeshifter Ultra on Competitor magazine. Stay tuned for more information!

Comment by daxkelm 08.13.13 @ 3:59 pm

The retro fitting service would be great in the UK, I’ve just brought a pair of Solomon comet gtx, good boots but would be better with a boa !!!! Are you looking to sell a retro fit system or visiting the UK at any point soon, I would love to see if you could do anything for us Brits. Many thanks in advance

Comment by Niel wickens 10.31.13 @ 3:39 am

Hi Neil, unfortunately we are not offering any sort of do-it-yourself retrofit system or kit. The “Get Closure” program at trade shows and a few select events here in the U.S. is designed to give people in the industry a taste of what the Boa Closure is like and get their feedback. If you are interested in having shoes with the award-winning Boa Closure System, we encourage you to check out those offered by one of our partner brands, many of which are listed at http://www.boatechnology.com.

Comment by daxkelm 11.20.13 @ 6:15 pm

I have a fused ankle and have tried BOE laces on some footwear and find them very helpful. I finally a pair of hiking boots that work for me and would like to get the BOA closures installed. Are there any other sites, other than the OR site, where you are providing the installation service. I am 80 years old and would like to extend my hiking days as long as possible. Tom /E.

Comment by Thomas Ellenbecker 03.25.14 @ 9:48 am

Hey just wanted to give you a quick heads up. The words in your
article seem to be running off the screen in Firefox. I’m not sure
if this is a format issue or something to do with browser compatibility
but I thought I’d post to let you know. The design look great though!
Hope you get the issue fixed soon. Kudos

Comment by Ofertas Salomon 03.26.14 @ 8:34 pm

Hi Thomas,

We’re happy to hear that the Boa has been helpful to you. There will be more opportunities to enjoy the “Taste of Boa” program at select events this year, at which Boa staff install the Boa Closure System on your shoes. We will announce those locations and dates soon–stay tuned to this blog!

In the meantime, check back to http://boatechnology.com/products/trail-outdoor to see the latest products available in the trail + outdoor category.

Comment by daxkelm 03.27.14 @ 4:41 pm



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