Boa Technology, maker of the award-winning, patented Boa Lacing System, is proud to announce the launch of project ‘Reel Pink’, a national campaign aimed to raise awareness for breast cancer through the sale of limited edition pink Boa reels. One hundred percent of all proceeds from the purchase of the pink reels will be donated to Breast Cancer Network of Strength, a trusted resource providing immediate emotional relief through the YourShoes® 24/7 Breast Cancer Support Center.

“We are grateful for Boa Technology’s support,” said Christina Koenig, Network of Strength Director of Communications and Media Relations. “ The partnership helps Breast Cancer Network of Strength provide immediate emotional relief to anyone affected by breast cancer through our core program, YourShoes®, the country’s only 24/7 breast cancer support center staffed by peer counselors who are breast cancer survivors.”

“The generous donation from the pink reels sales helps us touch lives in the future and helps us fulfill our mission to ensure, through information, empowerment and peer support, that no one faces breast cancer alone,” she added.

“Teaming up with Network of Strength to release a limited addition pink Boa reel has been an idea in the making for some time,” says Boa President Mark Soderberg. “Adding a pink reel to your Boa cycling, golf, hiking or running shoe will show you have joined in the fight against breast cancer.”

Reel Pink product will be available from September 3rd through November 15th, for a minimum $10 donation at www.Boatechnology.com. All donors will be invited to post a dedication to a loved one via the Reel Pink microsite to share on Facebook and Twitter.

Pink product will be limited to Low Power Boa reels, covering any footwear with S1, L3, or L4 configurations. Boa partner product includes, but is not limited to the following: cycling shoes from Specialized or Lake Cycling, golf shoes from Footjoy, The North Face trail running shoes (Sentinel Boa or older models), The North Face Hedgehog, TrekSta Sidewinder and Kobra, and the Radikal Speed from Millet.

Boa will ship tools and instructions with each purchase and will provide video tutorials and product information on the website for making the incredibly easy Reel Pink transition.

About Breast Cancer Network of Strength
Breast Cancer Network of Strength® provides immediate emotional relief through the YourShoes™ 24/7 Breast Cancer Support Center staffed by breast cancer survivors, with interpreters in 150 languages. Call 1-800-221-2141 or visit www.networkofstrength.org.

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From CyclingNews.com
Garmin Transitions’ Tyler Farrar (Lake CX401 Boa) took his second Vuelta a España stage victory in a dramatic sprint over Mark Cavendish (HTC-Columbia). The American roared past Cavendish in the final 100m to take the win. Congrats Tyler!

Tyler Farrar (Garmin - Transitions) celebrates his victory in the Vuelta's fifth stage. Photo: © Sirotti

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Boa in a mountain bike helmet? That’s right! Dial in the exact fit on the Pro-Tec Cyphon. Keep the rubber side down!

Unlike anything that has come before it, the Cyphon helmet blends classic Pro-Tec styling with groundbreaking technology. Built around an EPS liner that is injected directly onto a custom molded “macro” shell, the Cyphon represents a unique hybrid construction that combines the durability and impact resistance of a hard shell skate helmet with the lightweight, low-profile aesthetic of an in-mold micro shell helmet. As if this revolutionary construction wasn’t enough, the Cyphon also comes equipped with the exclusive Boa Lacing System fit system, providing micro adjustment and allowing riders to dial in the perfect fit. Buckle up, the rules just changed.

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Specialized Factory Racer Todd Wells battles the Leadville 100

Several front-riders sported the Boa Lacing System on their Specialized cycling shoes — including Todd Wells, of Durango, Colorado. In the deepest field ever assembled at the race, Wells placed third overall out of 1022 battle-hardened finishers.

Not far behind Wells, Len Zanni of the HoneyStinger-Boa Mountain Bike Team followed up on his 5th-place 2009 finish with a 25th-place finish. Max Taam, also of HoneyStinger, fought to a 12th place finish.

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From Iamspecialized.com

Sho-Air/Specialized team rider Max Plaxton stamped his authority on this year’s TransRockies stage race, taking two out of three stages on the week wearing the Specialized BG S-Works MTB shoe featuring the Boa Lacing System. Read the rest of the story HERE

Max Plaxton of USA Factory Team Specialized/Sho-Air making it look easy at TR3

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Certain things just click. Summertime and blue skies. The Boa Lacing System. Colorado and hardcore cycling. Lance Armstrong and big news.

On Wednesday, August 4, all of the above came together.

Several Boa employees attended an “off-site meeting” at the Colorado state capitol building in Denver. They donned their Boa cycling shoes, hopped on their bikes, and rode across downtown to join hundred of other cycling fans. Once there, they watched Governor Bill Ritter and seven-time Tour de France champion Lance Armstrong take the stage on the capitol steps and announce the inaugural Quizno’s Pro Challenge, a week-long stage race in Colorado next August.

Cycling legend Lance Armstrong looks on as the big news is announced!

Boa employees Adam Auell, Jason Deugan and Charlie Hamilton are always ready to ride.

“This is exciting,” says Boa Lab Engineer Adam Auell, who regularly commutes 20-plus miles by bike. “We are all psyched that Colorado is hosting a world-class cycling event on its own turf.”

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It is often said that the first championship is the easiest. Every championship after that gets increasingly difficult. After all, it’s tough to get away from the pack when you have a target on your back.

Boa President Mark Soderberg hangs on tight to win his second MTB National Championship. Photo by VAST Action, LLC.

Apparently, Boa Technology President Mark Soderberg did not get the memo before he headed to the 2010 National Mountain Bike Championships, held at Sol Vista, Colorado, the weekend of July 17.

Soderberg, who finished second in the 2008 55-59 Masters National Championship before breaking through for the win last year, came to the race with a bagful of cautious optimism. As he dialed in his Specialized S-Works shoes featuring the Boa Lacing System, he surveyed the competitive field, undoubtedly trying to keep him in their sights. “It all depends on who shows up,” he had said days earlier, when asked if he liked his chances. After all was said and done, one thing was clear: Soderberg certainly showed up. Thing is, so did Gary Thacker of Boulder, Colorado, who had already finished ahead of Soderberg twice this season.

The race consisted of two 8.94-mile laps, each with roughly 1,750 feet of high-altitude climbing on dirt roads and singletrack. Through the lower parts of the climb on the first lap, Soderberg was tailed closely by Thacker. When the climb eased up a bit, Thacker moved ahead briefly. It appeared Soderberg was in for a dogfight.

But Soderberg, a tenacious climber, put the hammer down on the next uphill section. Before long, on a series of rock-strewn switchbacks, he glanced downward and realized he was alone. From there, he shifted his focus to not getting overly excited, dehydrated, or, worst of all, lost.

On the second lap, Soderberg didn’t see Thacker. “I was determined to NOT see him,” he says. “I was scared to death that he was going to catch me.”

In the end, Soderberg’s effort earned him a time of 1:58:43 and his second straight national championship medal. Thacker held for second, with a time of 2:02:09. Afterward, Thacker gave Soderberg a “Competitor’s Hug” and said, “It’s good to keep it in Colorado.”

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It’s turning out to be a great first half of the Tour for the Boa Lacing System. Saxo Bank’s Andy Schleck (Specialized BG S-Works with Boa S1) easily retained his yellow jersey as Sergio Paulinho (Team RadioShack) won a tame but very hot stage 10 of the 2010 Tour de France.

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With 9 stages down at the 2010 Tour de France, we can’t help but pat ourselves on the back and brag just a little. The Boa Lacing System has spent six days in Yellow (Fabian Cancellara – 5, Andy Schleck – 1) both wearing the Specialized BG S-Works shoe with Boa S1 technology.

Catch up and read the highlights from today’s action at VeloNews.com

Saxo's Andy Schleck Eyes the Yellow jersey during Stage 9 of the Tour de France

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Orginally published on VeloNews.com

The list of contenders for the 2010 Tour De France overall win got whittled down just a bit on Sunday, as Saxo Bank’s Andy Schleck (Specialized BG S-Works with Boa S1) won the year’s first mountaintop finish. Schleck popped out of an elite group that was missing just one pre-race favorite — Lance Armstrong. Neither Cadel Evans nor Alberto Contador could match Schleck’s finish attack, but Evans, who started the day 30 seconds ahead of Schleck, took over the yellow jersey from overnight leader Sylvain Chavanel. Read the rest of the story HERE.

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