Lake Cycling's Presence Growing on the Pro Stage
From Lakecycling.com
A quick update from the Giro d’ Italia: Tour ‘d France Champion Carlos Sastre and 10 + other riders on the Cervelo Test Team, German National Road Champ Fabian Wegmann and another 10 to 12 Milram riders, 4 riders on Garmin, Gert Steegmans at Katyusha, Greg Van Avermaet at Silence Lotto and numerous other riders spread thoughout the Pro Tour ranks have all chosen the Lake CX 401 featuring the Boa Lacing System to ride in…and even more coming! Check out the rest of the story HERE.
Rider: Fabian Wegmann / Photo By Fotoreporter Sirotti
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19th Stage of the Giro d' Italia In the Bag for Spain's Carlos Sastre
Spain’s Carlos Sastre delivered a big win in stage 19 of the Giro d’Italia which finished atop the infamous Mount Vesuvius. Wearing the Lake CX401 featuring the Boa Lacing System, the 2008 Tour de France champion attacked early on the final 13km climb to the summit finish line and completed the stage 20 seconds ahead of second-place rider Franco Pellizotti. It was the second stage win for the Cervelo team rider, following an earlier mountain stage success at Monte Petrano on Monday. Congrats Carlos! Read the rest of the story here at Velo News.
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The AXO Striker Bridges the Gap Between Moto Boot and Style
Named to the PowerSports Business Nifty Fifty for 2009, the AXO Striker Boot featuring the Boa Lacing System bridges the gap between full on Moto boot and stylish riding shoe. Check out the vid below.
[youtube=http://www.youtube.com/watch?v=HD9orCDWGIw]
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Carlos Sastre Takes the 16th Stage of the Giro d'Italia in the Lake CX401's
Spain’s Carlos Sastre reacts as he crosses the finish line to win the 16th stage of the Giro d’Italia, Tour of Italy cycling race, from Pergola to Monte Petrano, in Cagli, Italy, Monday, May 25, 2009. Check out the Lake CX401’s he’s wearing featuring the Boa Lacing System. See results at Velo News.
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The TrekSta Sidewinder…No Laces Required
Scott Willoughby of the Denver Post put the new TrekSta Sidewinder trail runner featuring the Boa Lacing System to the test in the desert last weekend. Nothing but positive things to say about the 20 year old Korean company ready to make its mark in the United States this summer. Read the full review from The Denver Post by clicking here.
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Just Another Day At the Office: Millet Climbers Rocking the Boa Lacing System
These guys aren’t afraid! Check out Millet climbing athletes Michael Paccalet and Laurent Bouvet demonstrate the technical and performance benefits of the Boa Lacing System while stomping crazy ice and free climbing routes in Europe. WARNING: If you are scared of heights…do not watch!
[youtube=http://www.youtube.com/watch?v=z7U0cbVWlDQ]
[youtube=http://www.youtube.com/watch?v=vHYIdD0xPp4&feature=related]
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On the Road Again…
Boa takes its message to where the rubber literally meets the road, visits Wheat Ridge Cyclery
As part of a high-priority initiative to increase overall awareness of the features & benefits delivered by the Boa Lacing System, Boa employees have been reaching out to specialty retail stores to spread the gospel.
Mark Soderberg speaks to 15 employees at Wheatridge Cyclery
In late April, it was the
REI flagship store in Denver. Last Friday, Boa visited
The North Face store in Denver. And on May 14th, Boa President Mark Soderberg visited the legendary
Wheat Ridge Cyclery in Wheat Ridge, Colorado.
(more…)
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Paul Goydos Takes 3rd at Valero Texas Open Wearing FootJoy ReelFits
FootJoy athlete, Paul Goydos, almost took the prize at the Valero Texas Open this weekend in San Antonio wearing FootJoy ReelFits with Boa Technology. 
With a one stroke lead going into the last 2 holes, Goydos bogeyed the last two holes, taking third behind Zach Johnson and James Driscoll. For complete results click HERE. Photo Credit Mark Feldman/Getty Images
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FootJoy Launches New FJ ICON Boa Golf Shoes
FootJoy made the announcement this week that the long awaited Footjoy ICON series with the Boa Lacing System will hit the links this summer. Jack Erickson, FootJoy’s Vice President of Golf Footwear discusses the research and design of the new ICON series here at The Footjoy Blog.
Visit the FJ Dealer Locator to find an authorized FJ reseller with the ICON Boa in your area.
Also available in white at Footjoy.com
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Boa hits the trails at Colorado’s Greenland 25K
With A Turn of the Knob, Dehner Adjusts to Trail Running
Boa Sales Coordinator Mikey Dehner didn’t mess around in choosing her first trail race. With a solid finish at last year’s Philadelphia Marathon in her back pocket, she looked past the local cushy 5K and 10K races on gravel paths and instead turned her sights to the Greenland 25K. Held 30 miles south of Denver on the cusp of the Rocky Mountain foothills, the Greenland challenges runners with undulating singletrack and enough vertical gain to humble the most fit road runners.
Dehner shows off her shameless, promotional side before the race.
Dehner used the race as an opportunity to test her gusto and the Boa Lacing System. After turning the knob to tighten her laces at the Starting Line, Dehner set foot on the trails along with 300 other runners. She was immediately struck by the number of runners stuck with traditional shoe laces. “Within the first four miles, I saw at least five runners jump off to the side, squat down and retie their shoes,” she says. “I even heard a few shout to their running partners: ‘Hang on, gotta tie my shoes.’” Dehner admits grinning to herself as she ran past.
“I didn’t have to adjust until the first water stop at about 3.5 miles in,” she explains. “And even then it was only a couple of clicks and away I went again. It was nice to have such a solid fit and not to have think about it. I was also cognizant of the heel hold they provided … especially on the hills. I had no slippage, no blisters. Just a great, high-performance fit.”
For complete results from the Greenland 25K and 50K trail races, visit Greenland50k.com
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