A huge congrats going out to Boa snowboard team member Eric Willett for taking silver in today’s final of X Games Slopestyle! We will have the video posted here on the blog as soon as ESPN puts it on the net. Stay tuned!
Seven of the snowboard industry’s most prolific talents will be competing for bragging rights wearing boots with the Boa Lacing System this week on the world’s premier action sports stage: The Winter X Games 14, January 28-31, in Aspen, Colorado.
K2’s three time X Games gold winner and 2010 Olympian, Gretchen Bleiler, wearing the K2 Affair with Boa Focus, will look to win her fourth X Game’s gold medal competing in Superpipe.
The K2 Affair...Gretchen Bleiler sytle...
DC’s Travis Rice, rocking the DC Status with Boa Focus, took X Games 13 gold in the 2009 Big Air comp and will be out to defend his title while looking to win Slopestyle again this time around.
Rice will battle for biggest air against DC teammate and X Games 12 Big Air champ Torstein Horgmo, who will wear the DC Judge with Boa Focus. Torstein will be competing for double gold riding in Slopestyle also.
Kimmy Fasani, throwing down in the DC Mora with Boa Focus, is coming off a huge 2009 and will hone her skills on the women’s Slopestyle course and compete with the best for 2010 queen of the park.
Japanese snowboard sensation and 2008 X Games silver medalist in Superpipe, Ryo Aono, will be looking for gold in 2010 wearing the Yonex Coda with Boa Focus.
Boa 2010 Snowboard Team member Eric Willett will make his X Games debut, riding for Vans in the Cirro with Boa Focus. Willett will look to dial in numero uno in Slopestyle, while Boa teammate and Flow rider Brandon Reis will be looking to pull the Slopestyle upset, wearing Flow’s The ONE Boa Coiler.
The Boa Dialed In For Life Guarantee
Boa® Technology guarantees the Boa® Lacing System reel and laces for the lifetime of the product. Period.
Boa Technology, makers of the award-winning patented Boa® Lacing System found on an estimated one third of the world’s snowboard boots, announced today the formation of their first ever snowboard team. This progressive crew of young, industry up-and-comers is fueling the sport and making an impact everywhere they ride.
“Our roots run deep in snowboarding … Simply put, snow is in our company’s DNA,” says Garett Graubins, Marketing Manager at Boa Technology. “This team is another evolution in telling Boa’s performance and innovation story. These young-gun riders compete, film and photo in our partner’s boots with Boa. We are psyched to work with them and show support for a sport we all live for.”
Team picture soon..for now...Ivan Marcinko doing a little tree trimming
2010 Team Line-Up
Wearing the Vans Cirro with Boa Focus and competing in this year’s Swatch TTR Tour, Dew Tour and Winter X Games, Eric Willett, 22, of Breckenridge, Colorado, is a rising star at slopestyle comps around the world. Competing at the 2009 Burton Opens, while also placing top ten overall in last season’s Winter Dew Tour, Eric travels the globe from New Zealand to Switzerland competing and filming. Eric is also sponsored by Vans, O’Neill, Omatic, Smith, Breckenridge Resort, Celtek, Flux and Me.Glad Brand. He is currently filming with The Nations Foundation.
Reigning from Bend, Oregon Skylar Thornton, 21, is a rider of many talents. Backcountry gaps, park or powder, Skylar rips them all in the K2 T1 boot with Boa Conda tech. In addition to Boa, Skylar is sponsored by K2 Snowboards, Volcom, DaKine, Electric, Skjersaas and Flatline Face Masks.
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From our friends at Transworld Business On January 11 and 12 over 1,200 Zumiez employees descended on Keystone, Colorado to celebrate their crushing sales. Each of the employees sold over $100,000 of gear in 2009, and with the largest group of 100K’ers ever during the rickety recession, the industry turned out en masse to fete them with prizes, some solid shred, and a night of mayhem. Boa Founder Gary Hammerslag was among the audience..and took the mic!
Originally posted on Readbreathe.com by Laura Cussenbary
If you are in the market for a solid trail shoe that performs year-round, the new TrekSta’s are for you. The shoe was designed for multiple-season performance, and they hit the mark with this one. I had never heard of the brand before, but this is a name you will want to jot down. 
I received the shoes last fall so I started testing on fall leaves and dry surfaces. The shoes breathe well, are lightweight and are comfortable (from the start).
Plus, all TrekSta’s are equipped with the Boa Lacing System, offering a secure fit as the shoe breaks in to your foot. If you are unfamiliar with Boa Lacing, step out from under the primitive rock you have been hiding under and embrace a gear technology that provides a good fit, an easy way to adjust your shoes (especially in gloves) and a simple way to step out of your sneaker when you walk in the door – snap and release…no more kicking/stepping on your heel to jump out of your shoes. This is the new black of footwear! And on icy trails, the side location of the lacing wheel allows for easy placement of Kahtoola micro spikes.
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Steven Waters Rider Bio 2010 from SixEleven on Vimeo.
Originally posted on SkiRacing.com
Lindsey Vonn became the only racer in American history to win World Cup races three days straight on Sunday in Austria. Wait, there’s more…she did this wearing the Exos Wrist Brace featuring the Boa Lacing System!
Read the rest of her story Here.
2010 U.S. Olympian Lindsey Vonn wears the Exos Short Arm Fracture Brace (in Leopard) featuring the Boa Lacing System
It’s Friday! Put your boots on and head to the mountains! Boa would like to introduce our latest snowboard team member Scott See from Keystone, CO. Welcome to the Boa team Scott!
