From Popular Mechanics: Cycling Shoes aren’t necessary, but they are more efficient since they anchor a rider’s feet to the pedals. The Lake Cycling MX330 MTB shoes ($200) have the Boa Lacing System that effortlessly cinches with a heel-mounted reel. Read the rest of the story by clicking the image below.
OhioOutside’s Mark Gorman gave The North Face Sentinel Boa a tough review and test through his personal gauntlet of roads and trails. The outcome? Well, we think this quote pretty much sums up his thoughts on running shoes and the Boa Lacing System: “I would suggest all running shoe manufacturers look into this technology.” That’s what we like to hear! Read the entire review here at OhioOutside.com.
Mud on the shoes but not on the Boa laces! The Boa Lacing System sheds mud, water and ice, shaving precious weight!
Wired Senior Associate Editor Joe Brown, in between his daily Tai Chi and fishing session, gives viewers the lowdown on the Korkers Guide Boot with Boa. Yes, we all know the Boa Lacing System can out perform shoelaces during the most demanding situations. However, using Boa as an addition to your overall dating and pick-up strategy? Well this was a first. We’re not claiming this as an official feature & benefit…yet!
Team Specialized had another great Sea Otter Classic showing this year with Burry Stander winning the Pro MTB XC race and Todd Wells taking first in the MTB Short Track race, both sporting the BG S-Works MTB shoe with Boa. Check out this video from IamSpecialized.com with commentary from team managers and riders about the conditions and history of Sea Otter Short Track racing.
Team Honey Stinger’s Ian Anderson dispatches from Fruita, CO., where the crew put in three days of insane training with perfect trail conditions. Check out the video and pictures at Stinger Buzz. Team Honey Stinger will be rocking the Specialized BG S-Works MTB Shoe with Boa at a race near you this summer!
Honey Stinger rider Bryce Gordon rips down Zippity Do Da
Its been a few days since we returned from the parks and pipes of Keystone and Breckenridge, Colorado. Now we’re back in the office…hard at work, putting the wealth of product information collected at the Team Summit to good use for 2010 and beyond! How can we describe the first annual Boa Team Summit? How about with the words engraved on the headset caps of Gary Fisher Bikes: “All work and no play…is no good at all.” Well, we agree! The first annual Boa Team Summit was a successful four days of Boa product design meetings and testing with our athletes! Not to mention a great time making new friends and witnessing firsthand the progressive snowboarding our team riders are throwing down. Thanks to everyone that attended and followed here on the Boa Blog and Facebook! Enjoy the behind the scenes video below by Six Eleven Productions.
SixEleven’s BOA Behind The Scenes from SixEleven on Vimeo.
We can feel it! Scott Verplank wearing the FootJoy ReelFit Boa is going to make a run for the leaderboard today at the US Masters Golf Tournament! Follow the Masters live at ESPN.com
FootJoy Athlete Scott Verplank watches his shot at the 2010 Masters
After hearing rumors that the X Games are going to add bowling to the event lineup in 2011, the Boa Snowboard team took a break from the mountain to test their mad skills on the lanes of the local bowling alley. Winners would get bragging rights. Losers would have to wash dishes after the next morning’s pancake breakfast at the Boa Treehouse.
Bowl on! Bradon Reis (Flow) and Eric Willett (Vans) waiting on deck to thunder roll down the lanes.
Thornton came thru big-time in the tenth and final frame. With the championship hanging in the balance, he scored a strike and a spare.
In a showdown for the ages, the team of Steve Waters (Ride), Brandon Reis (Flow), Boa Marketing Manager Garett Graubins and Skylar Thornton (K2) barely eked out the win.
“After an epic battle of gutter balls and smashed bowling pins,” says Steve Waters, “we proved our superiority. No doubt about it.”
The 2010 Boa Bowl-O-Rama Team Photo: Garett Graubins (Boa), Eric Wilett (Vans), Skylar Thornton (K2), Scott See (Ride), Steven Waters (Ride), Brandon Reis (Flow), Justin Mullen (K2), Ivan Marcinko (K2), Ashley Thornton (Flow) and Eric Beauchemin (DC).
