The endless hours Charley Hoffman spent working in his sand game paid off in a huge way Monday, leading to an impressive five shot victory at the Deutsche Bank Championship. After finishing last season ranked near the bottom in sand-save percentage, Hoffman began working with short-game specialist James Sieckmann and noticed immediate improvements. Every one […]
well, here we are. or at least, here i am. and if you are here, then welcome. to the inaugural edition of surly saturdays. as i sit to write this, i am struck at how today is really anything but surly. like my friend ice cube once said, “today was a good day”. so it [...] […]
PRESS RELEASE: Snowboard Magazine awards Jones Snowboards, The Flagship, a Platinum Pick for excellence in design. “If you were going to trust anybody to design snowboarding’s premier big mountain snowboard, Jeremy Jones would be the wise pick. The Flagship is snowboarding’s response to the most critical riding on the planet. Using Magna-Traction, direc […]
Wednesday June 30th 2010, 1:22 pm
Filed under: Cycling News
The Rocky Mountain States Cup is in full swing and Team Honey Stinger was there to represent on Crested Butte’s 8,000 feet of climbing and technical descents.
Monday June 28th 2010, 11:37 pm
Filed under: Golf News
Scott Verplank (FootJoy Reelfit Boa Golf Shoes) lines up his putt on the 18th green during the final round of the Travelers Championship held at TPC River Highlands on June 27, 2010 in Cromwell, Connecticut.
Boa Inventory Coordinator Jason Deugan doesn’t leave any work undone, at the office or on the trails. So, after dropping from the 2009 San Juan Summer Solstice 50-Mile Run due to snowstorms, it seemed a foregone conclusion that he would return in 2010 to exact some semblance of revenge. “It sort of weighed on me mentally,” he said of the previous year’s drop.
Deugan kicks it to the finish line, chasing away demons from 2009
The San Juan Summer Solstice is known as one of the nation’s most difficult 50-mile foot races. It climbs a total of 13,000 feet, up and down the very rugged and remote San Juan Mountains of southwestern Colorado. More than one half the race takes place at altitudes over 11,000 feet.
Deugan turned the dials to tighten his Boa prototype shoes well before 5 AM on the chilly morning of June 19. Would 2010 bring a better result than 2009?
It would appear so. This year’s San Juan Summer Solstice conditions were more conducive to Jimmy Buffet than Santa Claus, as sunny skies chased away any hint of snow (the race takes place at altitudes well over 11,000 feet, where it can snow any month of the year). And Deugan cruised through the course, power stroking through the race’s two main monstrous climbs, both topping out on the Continental Divide. Still, 50 miles is a long way for a footrace and, as happens to every runner, he began to fade around Mile 38. “I never really thought I couldn’t finish,” he said, “but around Mile 38 I really wanted to quit. Everything was hurting and I knew I was 2 miles away from seeing my wife and the ability to drop. Once I got there though, I knew I wanted to keep going.”
With a renewed sense of energy, Deugan endured the race’s final brutal climb before savoring the last long, torturous descent into the town of Lake City, CO. He wore a grand smile as he crossed the town’s main park to reach the finish line.
With less than two weeks remaining before the start of the Tour de France, Saxo Bank’s Frank Schleck put the hammer down and took the overall win at the Tour De Suisse edging out Lance Armstrong by twelve seconds. Did we mention he was wearing the Specialized BG S-Works with Boa S1 Technology?
Monday June 21st 2010, 8:35 am
Filed under: Cycling News
Rory Sutherland (UnitedHealthcare-Maxxis) once again used the final stage at the Nature Valley Grand Prix — and that criterium’s vicious Chilkoot Hill — to take the overall win wearing the Specialized BG S-Works with Boa S1 technology.
Friday June 18th 2010, 6:45 am
Filed under: Snowboard News
Summer’s almost here and my Boa boots and board are already put away in storage, but if you’re looking for a few more days of park and pipe there’s plenty of snow at Camp of Champions (June 24 – July 15). Check out this 2009 footage of the K2 team and friends ripping the park in Whistler, BC.
The 2010 Boa Media Summit in Keystone, Colorado is officially wrapped up! 72 hours of non-stop Boa infused sport and discussion!
Thanks to all media (Mark Anders/Men’s Journal, Adam Chase/Competitor, Niall Bouzon/Skiing, Chris Dannen/FastCompany, Katie Harrell/Backpacker, James Huang/Cyclingnews.com, AJ Johnson/Activegearreview.com, Courtney Johnson/Women’s Adventure, Joe Lindsey/Mountain Bike, Steve Mazzucchi/Maxim, Brian Metzler/Running Times and Seth Porges/Popular Mechanics) who made the trip up to test and learn about the Boa Lacing System on our partner product skiing/snowboarding, golf, running/hiking and mountain biking.
Another huge thanks goes out to our event sponsors and partners: Oakley(Andy McSorley), FootJoy, Specialized, Treksta, Yeti Cycles, Black Diamond, K2 Snowboarding, Ride Snowboards, Honey Stinger, Arapahoe Basin Ski Area, Keystone Resort and Vail Resorts.
Check out the images from our Boa adventures and discussions by clicking HERE.
Mark Anders (Men's Journal), Brett Vladika (Boa Director of Product Development), and Andy McSorley (Oakley Eyewear Brand Manager) hit the links in Keystone to test Boa on the FootJoy ICON and Contour Series golf shoes
Tuesday June 08th 2010, 10:24 am
Filed under: Cycling News
Juan José Haedo (Specialized BG S-Works Road Shoes with Boa) kicked to perhaps the biggest win of his career with victory in Tuesday’s second stage at the Critérium du Dauphiné Libéré. Alberto Contador still leads overall. Read more at Iamspecialized.com.
