Boa is pleased to announce a new 2011 title sponsorship agreement with the Colorado Cross Cup, the state’s premier and most prestigious cyclocross race series.
Photo Credit: Les Handy/303cycling.com
“Boa is committed to all disciplines of cycling and we’re excited to be a part of this, one of the nation’s most prestigious cyclocross series,” says Boa Vice President of Sales and Marketing, Chuck Mason. “We love the fast and furious nature of cyclocross, and the fun vibe the Colorado Cross Cup brings. We know a decent number of riders in the series are on Boa-equipped shoes enjoying the benefits of its high-performance fit, micro-adjustability and,maybe most important for this sport, the ability to tweak the fit on-the-fly. We’re happy to support, give back, and be a part of it. ” For his part, Mason plans to compete at some of the series’ events.
Boa’s Eric Irwin, Dieter Tantius and Jesse Cotterman logged mean hours on the bike last week to fulfill their commitments to Boa’s Health and Wellness employee program. Here’s the recap from Jesse and crew below.
Dear Boa H&W Committee,
Please accept this email, and the attached photo as evidence that Dieter “Diesel” Tantius and I both successfully completed our goal of 5 commutes to work by bicycle, from Morrison to Boa. In addition to Diesel and I being able to witness to each other’s successful completion, Eric “E-train” Irwin also accompanied us for the entire week (actually, he was leading a substantial amount of the time).
Thanks,
Jesse “Jack-Rabbit Slim” Cotterman
From Left to Right: Eric Irwin, Dieter Tantius and Jesse Cotterman
So, here’s some stats on last week’s commuting effort:
19.8 – Approximate distance each direction, in miles
39.6 – Approximate round trip distance, miles
198 – Weekly Mileage, per group member
118.8 – Total miles per day, group total
594 – Weekly Mileage, group total
1600 – Estimated Daily Calories burned by each person
24000 – Estimated Calories burned over the week, group total
0.5 – Inches of rain during ride on Wednesday’s ride home
64 – Ounces of water consumed daily, by Jesse, during the ride
900 – Estimated ounces of water consumed over the week, group total
3 – Tire tubes consumed in one day (Thursday)
7250 – approximate elevation change ridden over the week, in feet
40 – approximate number of homeless people sited during the week
1 – number of leeches that tucked on the tail of our group to draft, but never pulled
48 – Low temperature of the week
81 – High temperature of the week
5:15 – Average wake-up time
6:40 – Average departure time from Morrison Park n Ride
450 – Miles of motorized communting saved by the group over the week
55 – Estimated gallons of gas saved by the group over the week
$200 – Gas money saved by group over the week
1 – number of joggers almost smacked on the ass
34 – group hours spent bicycling over the week
Tuesday August 23rd 2011, 10:15 am
Filed under: Cycling
Here’s a quick sneak peek from our friends at Bikerumor.com that features the 2012 Sugoi Gustav mountain bike short with Boa. No more velcro sticking you in the side while you ride! Dial-in a custom bike short fit everytime.
Thursday July 28th 2011, 9:39 am
Filed under: Cycling
The crew at Boa would like to send out a a huge high five to Specialized Team Rider Todd Wells for winning his second (in a row) US National MTB Championship wearing Boa on the Specialized BG S-Works MTB shoe. Enjoy the vid!
Friday June 03rd 2011, 8:54 am
Filed under: Cycling
Our friends over at The Gear Junkie just posted a great Boa mountain bike shoe review. Editor T.C. Worley had nothing but high praise for Boa cycling technology on the 2011 Specialized BG S-Works MTB shoe. Here’s the text of the Boa review below.
It wasn’t until three or four years ago, when I began seriously training and racing, that I could truly appreciate top-end, expensive gear. My latest mountain-biking shoe, the Specialized S-Works MTB Shoe, is a perfect example of this: Though it costs a staggering $350, like most every product that bears the company’s “S-Works” badge, this shoe represents the latest, hottest technology and “raciness” that Specialized can muster. Pros in the most prestigious races will wear this shoe, and now — for 350 big ones — you can, too.
I got a test pair a few months back. My first impression? The shoes seemed incredibly lightweight for a mountain-bike model. At about 11.8 ounces (335 grams) apiece in Euro size 42, they are closer to road than mtb shoe weight. No doubt, the full-length carbon midsole is partly responsible. But the uppers are also airy and light.
On the bike, the shoes are comfy yet high performing — the uppers feel supple while the sole is stiff. Pedaling efficiency, with the shoes’ combined weight, stiffness and tuned-in fit, is probably the best I’ve ever experienced.
Instead of Velcro straps or a ratchet-closure system, Specialized employs Boa Technology’s lacing system, which gives a solid, precise fit via its tiny, twist-to-tighten braided steel laces. Another nice extra: The tread over the carbon sole, a thermoplastic grip, is replaceable when worn down. In the past, I’ve tossed out shoes when the tread had worn away while the rest of the shoe had plenty of life left. Too bad this feature is often only available on top-of-the-line shoes.
The Specialized BG S-Works Mountain Bike Shoe with Boa
Friday May 20th 2011, 12:10 pm
Filed under: Cycling
Boa Reel Pink closure reels are front and center this week at the Giro d’Italia on the feet of current race leader Alberto Contador! Rocking the pink leader’s jersey, Contador has added Boa Reel Pink to his uniform for the world to see. Check it out!
Alberto Contador riding in Boa Reel Pink / Photo: Graham Watson / grahamwatson.com / Via Cyclingnews.com
Show you support for the fight against Breast Cancer on your feet! It’s easy! Make a minimum $10 donation to the Breast Cancer Network of Strength® and will send you a free set of pink replacement reels for Boa-powered footwear. The Breast Cancer Network of Strength® is an organization that provides immediate emotional relief to anyone effected by breast cancer.
Thursday April 28th 2011, 2:23 pm
Filed under: Cycling
Still latched on to that old sweaty cycling jersey from last season? Post a picture on the Boa Closure System Facebook wall of your favorite cycling jersey, t-shirt, flannel…or whatever makes you tick. The photo with the most likes by fans wins a brand spanking new Boa team cycling jersey. One winner only this week!
Tuesday April 19th 2011, 8:23 am
Filed under: Cycling
Todd Wells dominated the Sea Otter Classic Elite Men’s XC MTB race last weekend for his first 2011 victory wearing Specialized S-Works shoes with Boa S1-M closure technology. Boa S1-M cycling technology dials rotate in either direction for micro-adjustment and on-the-fly tune-ability and are guaranteed for life!
Thursday February 17th 2011, 12:39 pm
Filed under: Cycling
Just received the official 2011 team press release from the crew over at Honey Stinger. The 2011 roster Includes 37 members and national champions in multiple disciplines. Not too shabby…and yes, the majority of them will be wearing the Specialized BG S-Works road and MTB cycling shoe with Boa!
Watch out for the Boa Buzz!
Honey Stinger, the leading manufacturer of honey-based nutritional foods, today announces its 2011 Honey Stinger/Trek Off-Road team roster. In its third year, the team has grown to include 37 professional and amateur cyclists, each wearing the company’s distinctive honey-combed jerseys.
“Now in our third year we’re seeing huge gains in the exposure the team receives as well as increased commitments from our valued partners,” says Len Zanni, Honey Stinger marketing director and team captain. “We believe that the retention of our core group of riders, plus the addition of some of the region’s fastest riders who serve as brand ambassadors for the program and its supporters make our team work well for all involved.”
“As the world leader in mountain bike technology, Trek chooses only premier partners,” states Trek’s Michael Browne, “Not only is Honey Stinger/Trek Off-Road that premier partner for regional race teams in the Rockies, they continue to attract top talent to showcase the abilities of the most sophisticated mountain bikes ever made. Rock on Honey Stinger!” (more…)
