Think you’re tough on your gear? Do your outdoor pursuits lead you down unmarked paths, through waist-deep powder, straight into muddy puddles and occasionally up the proverbial creek without a paddle? If this sounds like you, then you know only the best product has survived throughout your adventures, with the rest tattered by the wayside. And this makes you the right person to join Boa B Company.
Boa B Companytroops love active challenges and help make a tough product even tougher for the next generation. Click here to apply for the chance to join Boa B Company, a new field testing program that puts you in the driver’s seat to try new, unreleased products and help us develop and evolve the same world-class performance technology we’ve been delivering since 2001.
How it Works:
1. Experience the Fit. Try on a Boa-powered product for work, play or leisure and experience the benefits of the Boa Closure System (you can view a selection of Boa-powered footwear and equipment at www.boatechnology.com).
2. Upgrade Your Gear. Purchase a Boa-powered pair of cycling shoes, golf shoes, outdoor shoes, utility, hunting and fish boots or medical products.
3. Tell us what you think. Apply to become a Boa field tester here and tell us what you think.
4. Get Rewarded for participating. B Company members receive access to special offers and promotions, receive membership discounts, access to new and unreleased products, and may apply for ‘Epic to Me” Adventure Grants.
PRESS RELEASE: April 3, 2013 (DENVER, CO)—Boa Technology Inc., maker of the award-winning, patented Boa® Closure System, has signed an agreement with Life Time Fitness to sponsor the Leadville Trail 100 and Leadville Silver Rush 50 mountain bike races taking place August 10 and July 13, respectively, in Leadville, Colorado. Boa Technology will also award a coveted spot to the sold-out 2013 Leadville Trail 100 MTB race through the “The Ride That Changed It All” Facebook campaign.
To enter, participants go to Boa’s Facebook page at Facebook.com/BoaLacingSystem and submit a personal cycling photo or video along with a 200-word-or-less story about the “ride that changed it all,” which could be about their first time on a bike, their most heinous wipeout, best biking adventure or most memorable ride. Essays will be judged on creativity and how well the story reflects the degree to which the writer values bike riding. Four-time winner of the Leadville Trail 100 (and women’s course-record holder) Rebecca Rusch, who wears the Boa Closure System on her Specialized cycling shoes, will select the winning essay.
The winner, announced on May 9, will receive a free entry to the 2013 Leadville Trail 100-mile MTB race and a pair of Specialized S-Works MTB shoes featuring the Boa Closure System. Three runners-up will receive a limited-edition Boa-branded cycling jersey.
Boa Technology will exhibit at both races, where attendees can take advantage of the “Upgrade To Boa” offer, which allows people to trade the shoes on their feet for Boa-powered footwear. Used shoes will be donated to One World Running and Mountain2Mountain, two Colorado-based non-profits serving people domestically and abroad.
Boa will also capture finish-line photographs of each racer the Leadville Trail 100-mile race and post them on Boa’s Facebook page, where they can be downloaded or shared on social media.
Every year at this time, we at Boa Technology like get into the holiday spirit by giving away some great gear from our partner brands. This year we’re giving away amazing prizes from Footjoy, Gaerne, Korkers, P3 Pillows, Red Wing Shoes, Ride Snowboards, Smith, Specialized, Vans, Viking and Zoot.
Visit the Boa Closure System Facebook page to enter today. Simply enter your name and zip code and hit “Submit” to become eligible to win one of 12 daily prizes to be awarded between December 12 and 23.
Thursday August 09th 2012, 11:06 am
Filed under: Cycling
Spain's Javier Gomez (51) leads a group of triathletes during the men's triathlon at the 2012 Summer Olympics, Tuesday, Aug. 7, 2012, in London. (AP Photo/Charlie Riedel)
Spain’s Javier Gomez scored silver in the men’s triathlon at the 2012 London Olympic Games on August 7. Gomez was one of several Specialized team athletes wearing the S-Works Trivent triathlon shoe, which was released in June. The Trivent features a Boa-powered “draw-bridge” heel cup that folds down to make it quicker and easier to slip a foot inside the shoe.
A few turns of the Boa dial tightens the cable that closes the draw bridge and secures the rider’s foot inside the shoe.
Gomez, 29, also scored silver at the 2008 Olympic Games in Beijing, and came to London with his eye on the gold medal. He ran a tactically strong race, but was unable to chase down eventual gold-medal winner, Brit Alistair Brownlee, 24, who led the entire 10K run looping around London’s Hyde Park.
Tuesday July 03rd 2012, 3:52 pm
Filed under: Cycling
An estimated 70 riders in this year’s Tour de France will be wearing Boa-powered cycling shoes from Specialized, Gaerne and Scott.
Find race updates and watch all the action live online here to see our favorite teams race to the finish line on the Champs Elysee.
The top teams wearing Boa shoes at this year’s tour include:
Lampre/ISDEuskatel
Cofidis Le Credit en Ligne
Lotto-Belisol Team
Katusha
FDJ-Bigmat
AG2R La Mondiale
FDJ
Astana
Lotto Belisol
Omega-Pharma Quickstep
Saur Sojasun
Vacansoleil-DCM
Here are some highlights from the 2012 Tour de France so far.
The latest outdoor gear to feature the Boa Closure System to hit the press lately include Specialized’s new S-Works Trivent Triathlon shoes, Korkers wading boots, The North Face Enduro Plus Pack, and Simms Rivertek Boa wading boots, to name a few.
Below are few other recent gear reviews of note.
Mountain Bike Action reviews the Specialized Rime MTB shoe with Boa.
Outdoor Life reviews the L.L. Bean Technical Big Game Boot with Boa, including an A+ rating for its construction and materials.
Mountain magazine calls the Specialized S-Works Road shoe with Boa the “World’s Sickest Road Shoe”.
Outside‘s 2012 Buyer’s Guide credits the Vaude Terkum’s Boa-equipped hipbelt for why this 75L backpack rides so well when carrying a heavy load.
PRESS RELEASE: Boa Technology Inc., the Colorado-based creator of the revolutionary Boa® Closure System featured in performance footwear, action sports, outdoor and medical products worldwide, has received funding from Glenbrook Consumer Partners, a San Francisco-based investment firm that finances innovative, high-growth consumer brands. The agreement, finalized May 18, includes a strategic majority investment to accelerate Boa’s brand growth.
“Boa exemplifies all of the elements we seek in a partner,” says Peter Breck, a managing director at Glenbrook Consumer Partners. “It has a highly differentiated product offering, attractive and scalable business model, a large market opportunity and, most importantly, an extremely talented, passionate and high-integrity team.”
Boa Technology began in 1998 as the brainchild of entrepreneur Gary Hammerslag. After recognizing the limitations of traditional shoelaces and other closure systems, he crafted a dial-based prototype that became the Boa Closure System. Now the gold standard of closure, it appears in numerous footwear categories including cycling, golf, outdoor, snowboarding, utility as well as helmets and medical bracing. Boa partners with over 100 premium brands, among them: K2 Snowboarding, Vans, Footjoy, Specialized, Red Wing, Bata Industrials, TrekSta, Smith, Exos Medical and DeRoyal Medical.
“As demand for our system grows, so does our need to expand our resources and capabilities,” says Mark Soderberg, Boa’s CEO. “The Glenbrook team’s long history and proven track record of supporting great management teams to build world-class consumer brands, coupled with their financial commitment, puts Boa in a stronger position to act on opportunities that will help us achieve our goal of placing a Boa-powered product in every life.”
“We look forward to working with Boa’s management to build the Boa brand, introduce more users to the Boa Closure System and help deepen its relationships with both brand partners and end users,” says Glenbrook principal Trevor Ashley.
In conjunction with this transaction, long-time Boa President Mark Soderberg assumes the additional role of CEO. Founder Gary Hammerslag will remain company chairman and lead Boa’s new European office opening later this year.
Middle-market investment banking firm Integris Partners and the law firm Patton Boggs, LLP advised Boa Technology. Brownstein Hyatt Farber Schreck, LLP provided legal counsel to Glenbrook.
Friday May 18th 2012, 3:09 pm
Filed under: Cycling
We were pleased to pick up the latest issue of Velo News and notice a large number of podium finishers sporting Specialized cycling shoes with Boa.
American Evelyn Stevens of the Specialized-lululemon women’s pro cycling team had the biggest win of her career on April 18, when she won the Fleche Wallonne Femmes World Cup cycling race. The victory places her in a solid position for being nominated to the U.S. women’s Olympic cycling team.
Maxim Iglinskiy of team Astana rode to the front of the field at the 257.5-kilometer Liege-Bastogne-Liege in April, also wearing the Specialized S-Works Boa. “It’s a beautiful victory for me and for my country,” Iglinskiy said in an interview with Cycling Weekly. “I think we will have a big party in Kazakhstan.”
Plus, Tom Boonen of the Omega-Pharma Quick-Step Pro Cycling team has been having a banner season, pictured here on his way to winning his fourth Paris-Roubaix in April.
Friday May 11th 2012, 2:04 pm
Filed under: Cycling
Specialized has launched the new S-Works Trivent shoe today, a tri-specific cycling shoe featuring the Boa-powered heel draw bridge for the fastest possible transitions. Below is an overview of this top-of-the-line racing shoe that be on the feet of several top triathletes competing at this summer’s Olympic Games in London, including Tim Don and Gwen Jorgenson.
The $400 shoe will be available at Specialized retailers in late June.
Boa is pleased to announce a new 2011 title sponsorship agreement with the Colorado Cross Cup, the state’s premier and most prestigious cyclocross race series.
Photo Credit: Les Handy/303cycling.com
“Boa is committed to all disciplines of cycling and we’re excited to be a part of this, one of the nation’s most prestigious cyclocross series,” says Boa Vice President of Sales and Marketing, Chuck Mason. “We love the fast and furious nature of cyclocross, and the fun vibe the Colorado Cross Cup brings. We know a decent number of riders in the series are on Boa-equipped shoes enjoying the benefits of its high-performance fit, micro-adjustability and,maybe most important for this sport, the ability to tweak the fit on-the-fly. We’re happy to support, give back, and be a part of it. ” For his part, Mason plans to compete at some of the series’ events.
PRESS RELEASE: April 3, 2013 (DENVER, CO)—Boa Technology Inc., maker of the award-winning, patented Boa® Closure System, has signed an agreement with Life Time Fitness to sponsor the Leadville Trail 100 and Leadville Silver Rush 50 mountain bike races taking place August 10 and July 13, respectively, in Leadville, Colorado. Boa Technology will also award a coveted spot to the sold-out 2013 Leadville Trail 100 MTB race through the “The Ride That Changed It All” Facebook campaign.
An estimated 70 riders in this year’s Tour de France will be wearing Boa-powered cycling shoes from Specialized, Gaerne and Scott.
