Learn more about Boa Technology’s B Company Field Tester Program in this short video.

Think you’re tough on your gear? Do your outdoor pursuits lead you down unmarked paths, through waist-deep powder, straight into muddy puddles and occasionally up the proverbial creek without a paddle? If this sounds like you, then you know only the best product has survived throughout your adventures, with the rest tattered by the wayside. And this makes you the right person to join Boa B Company.

Boa B Company troops love active challenges and help make a tough product even tougher for the next generation. Click here to apply for the chance to join Boa B Company, a new field testing program that puts you in the driver’s seat to try new, unreleased products and help us develop and evolve the same world-class performance technology we’ve been delivering since 2001.

How it Works:

1. Experience the Fit. Try on a Boa-powered product for work, play or leisure and experience the benefits of the Boa Closure System (you can view a selection of Boa-powered footwear and equipment at www.boatechnology.com).

2. Upgrade Your Gear. Purchase a Boa-powered pair of cycling shoes, golf shoes, outdoor shoes, utility, hunting and fish boots or medical products.

3. Tell us what you think. Apply to become a Boa field tester here and tell us what you think.

4.  Get Rewarded for participating. B Company members receive access to special offers and promotions, receive membership discounts, access to new and unreleased products, and may apply for ‘Epic to Me” Adventure Grants.

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Every year at this time, we at Boa Technology like get into the holiday spirit by giving away some great gear from our partner brands. This year we’re giving away amazing prizes from Footjoy, Gaerne, Korkers, P3 Pillows, Red Wing Shoes, Ride Snowboards, Smith, Specialized, Vans, Viking and Zoot.

Visit the Boa Closure System Facebook page to enter today. Simply enter your name and zip code and hit “Submit” to become eligible to win one of 12 daily prizes to be awarded between December 12 and 23.

Good luck!

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Strategic alliance funds Boa’s next growth phase

PRESS RELEASE: Boa Technology Inc., the Colorado-based creator of the revolutionary Boa® Closure System featured in performance footwear, action sports, outdoor and medical products worldwide, has received funding from Glenbrook Consumer Partners, a San Francisco-based investment firm that finances innovative, high-growth consumer brands. The agreement, finalized May 18, includes a strategic majority investment to accelerate Boa’s brand growth.

“Boa exemplifies all of the elements we seek in a partner,” says Peter Breck, a managing director at Glenbrook Consumer Partners. “It has a highly differentiated product offering, attractive and scalable business model, a large market opportunity and, most importantly, an extremely talented, passionate and high-integrity team.”

Boa Technology began in 1998 as the brainchild of entrepreneur Gary Hammerslag. After recognizing the limitations of traditional shoelaces and other closure systems, he crafted a dial-based prototype that became the Boa Closure System. Now the gold standard of closure, it appears in numerous footwear categories including cycling, golf, outdoor, snowboarding, utility as well as helmets and medical bracing. Boa partners with over 100 premium brands, among them: K2 Snowboarding, Vans, Footjoy, Specialized, Red Wing, Bata Industrials, TrekSta, Smith, Exos Medical and DeRoyal Medical.

“As demand for our system grows, so does our need to expand our resources and capabilities,” says Mark Soderberg, Boa’s CEO. “The Glenbrook team’s long history and proven track record of supporting great management teams to build world-class consumer brands, coupled with their financial commitment, puts Boa in a stronger position to act on opportunities that will help us achieve our goal of placing a Boa-powered product in every life.”

“We look forward to working with Boa’s management to build the Boa brand, introduce more users to the Boa Closure System and help deepen its relationships with both brand partners and end users,” says Glenbrook principal Trevor Ashley.

In conjunction with this transaction, long-time Boa President Mark Soderberg assumes the additional role of CEO. Founder Gary Hammerslag will remain company chairman and lead Boa’s new European office opening later this year.

Middle-market investment banking firm Integris Partners and the law firm Patton Boggs, LLP advised Boa Technology.  Brownstein Hyatt Farber Schreck, LLP provided legal counsel to Glenbrook.

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Not only does the greatest NFL QB of all time (some may attempt to debate) wear number 7 on his jersey…John Elway also wears Boa golf shoes!

Grip it and rip it Elway!

The Denver Broncos “Comback Kid” sported the FootJoy ICON with Boa Wednesday at the Wells Fargo Championship Pro-Am.

The Boa Closure System allows you to minutely adjust shoe closure for a perfect precision fit. The Boa reel never loosens during play and the lace never stretches or unties. The Boa Closure System pulls your foot down and into the back of the shoe, which not only provides a custom-like fit, but incredible comfort and stability throughout play.

John Elway's golf secret? The Boa Closure System.

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From Gearpatrol.com
Recognized as the #1 shoe in golf, FootJoy has been a long-time industry leader in terms of performance and comfort. With the recent departure of the tremendously popular FootJoy Classic and the introduction of their new flagship model, the FootJoy ICON undoubtedly has some pretty big shoes to fill.

Heritage inspired, the FootJoy ICON combines contemporary styling, classic top-notch full grain leather and calfskin detailing, and an advanced lacing system. For those of you not familiar with Boa, the Boa Lacing System is designed to address deficiencies found with laces, buckles, ratchets, and Velcro by providing a reel and steel lace cable network that allows you to dial in a precise and consistent non-slip fit. Read the rest of the story by clicking HERE.

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Scott Verplank (FootJoy Reelfit Boa Golf Shoes) lines up his putt on the 18th green during the final round of the Travelers Championship held at TPC River Highlands on June 27, 2010 in Cromwell, Connecticut.

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Playing golf this Memorial Day weekend? Terry Ross of Golf Vacations Magazine praises the Boa Lacing System featured on the FootJoy ICON.

“With the Boa Lacing System consisting of a web of cables that tighten around the foot for consistent closure by turning a knob on the back of the shoe, the glove-like fit is one that you won’t find in traditional tie-up lace shoes. Much like the kind of mechanism you see on ski boots, another advantage of the Boa Lacing System is the quick on and off capability of this shoe, along with the ability to turn the dial to tighten shoes during a round.” – Terry Ross, Golf Vacations Magazine

Read the rest of the article HERE

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We can feel it! Scott Verplank wearing the FootJoy ReelFit Boa is going to make a run for the leaderboard today at the US Masters Golf Tournament! Follow the Masters live at ESPN.com

FootJoy Athlete Scott Verplank watches his shot at the 2010 Masters

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FootJoy, the # 1 shoe in golf, and Boa® Technology, creators of the award-winning patented Boa® Lacing System, are raising the bar once again on golf performance with the introduction of the new FJ ICON shoe. The FJ ICON with Boa guarantees all-day secure closure and a performance fit, no matter how many holes you’re playing.

Inspired by FootJoy’s heritage, the FJ ICON combines both full grain and exquisite calfskin leathers, supported by a performance-infused outsole and the Boa Lacing System.

“The Boa Lacing System provides a number of great enhancements to FootJoy golf shoes,” says Doug Robinson, FootJoy VP Product Design & Development Worldwide. “Offering a custom fit and superior stability, the Boa Lacing System allows for micro adjustment of fit while eliminating pressure points normally caused by laces. The sensation on the foot is unlike any other golf shoe and golfers will immediately feel this difference. The enhanced fit combined with the fact that the Boa Lacing System will not loosen during play creates a stable in-shoe environment that is consistent throughout the round. If you haven’t tried a FootJoy shoe with the Boa Lacing System, you are missing out.”
(more…)

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Orginally posted on The FootJoy Blog – June 29, 2009

Trailing by a shot to start the day, Kenny Perry (SciFlex glove) fired a bogey-free 7-under 63 to run away with the Travelers Championship on Sunday. He set the tournament scoring record with a 22-under 258 total (61-68-66-63), including a course record-tying 61 on Thursday, to win by three shots over David Toms (SYNR-G style #53883) and Paul Goydos (ReelFit style #53918, SciFlex glove).

The FootJoy ReelFit featuring the Boa Lacing System

Perry has now won five times in just over a year, the most of any player on TOUR, and 14 times in his career. His 258 tied the fourth-best 72-hole score in TOUR history and beat the old tournament record of 259 set in 1982.

The 48-year old Perry, the new leader in the Chase for the FedEx Cup, shot a 32 on the front nine and then birdied the tenth and eleventh holes. He was up by five strokes heading to the par-4 15th and put the tournament away by making birdie on No. 17 after hitting a 164-yard approach to within 8 feet.

“I knew that I had to keep making birdies,” he said. “I wasn’t going to let up. I wasn’t going to play defensive golf. I learned something from that (Augusta) mistake.”

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