Learn more about Boa Technology’s B Company Field Tester Program in this short video.

Think you’re tough on your gear? Do your outdoor pursuits lead you down unmarked paths, through waist-deep powder, straight into muddy puddles and occasionally up the proverbial creek without a paddle? If this sounds like you, then you know only the best product has survived throughout your adventures, with the rest tattered by the wayside. And this makes you the right person to join Boa B Company.

Boa B Company troops love active challenges and help make a tough product even tougher for the next generation. Click here to apply for the chance to join Boa B Company, a new field testing program that puts you in the driver’s seat to try new, unreleased products and help us develop and evolve the same world-class performance technology we’ve been delivering since 2001.

How it Works:

1. Experience the Fit. Try on a Boa-powered product for work, play or leisure and experience the benefits of the Boa Closure System (you can view a selection of Boa-powered footwear and equipment at www.boatechnology.com).

2. Upgrade Your Gear. Purchase a Boa-powered pair of cycling shoes, golf shoes, outdoor shoes, utility, hunting and fish boots or medical products.

3. Tell us what you think. Apply to become a Boa field tester here and tell us what you think.

4.  Get Rewarded for participating. B Company members receive access to special offers and promotions, receive membership discounts, access to new and unreleased products, and may apply for ‘Epic to Me” Adventure Grants.

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PRESS RELEASE: April 3, 2013 (DENVER, CO)—Boa Technology Inc., maker of the award-winning, patented Boa® Closure System, has signed an agreement with Life Time Fitness to sponsor the Leadville Trail 100 and Leadville Silver Rush 50 mountain bike races taking place August 10 and July 13, respectively, in Leadville, Colorado. Boa Technology will also award a coveted spot to the sold-out 2013 Leadville Trail 100 MTB race through the “The Ride That Changed It All” Facebook campaign.

To enter, participants go to Boa’s Facebook page at Facebook.com/BoaLacingSystem and submit a personal cycling photo or video along with a 200-word-or-less story about the “ride that changed it all,” which could be about their first time on a bike, their most heinous wipeout, best biking adventure or most memorable ride. Essays will be judged on creativity and how well the story reflects the degree to which the writer values bike riding. Four-time winner of the Leadville Trail 100 (and women’s course-record holder) Rebecca Rusch, who wears the Boa Closure System on her Specialized cycling shoes, will select the winning essay.

The winner, announced on May 9, will receive a free entry to the 2013 Leadville Trail 100-mile MTB race and a pair of Specialized S-Works MTB shoes featuring the Boa Closure System. Three runners-up will receive a limited-edition Boa-branded cycling jersey.

Boa Technology will exhibit at both races, where attendees can take advantage of the “Upgrade To Boa” offer, which allows people to trade the shoes on their feet for Boa-powered footwear. Used shoes will be donated to One World Running and Mountain2Mountain, two Colorado-based non-profits serving people domestically and abroad.

Boa will also capture finish-line photographs of each racer the Leadville Trail 100-mile race and post them on Boa’s Facebook page, where they can be downloaded or shared on social media.

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At the ISPO tradeshow in Munich, Germany, earlier this month, Boa Technology’s partner brands Atomic, Deeluxe and Smith all came away with awards for innovative new products that employ the Boa Closure System. Here’s the scoop on the winners from each of these category-leading brands:

Atomic Race Skate Nordic Ski Boot
Gold award winner, Cross Country Ski category

The new Atomic Race Skate is the world’s first skating race boot to feature the ultra-effective Boa Closure system. This smart system combines a thin, highly durable, stainless-steel lace cable with a mechanical reel on the exterior of the boot, which ensures a perfect fit with one quick turn of the Boa dial. The Race Skate is equipped with the carbon-reinforced SNS Pilot Racing outsole, so that all power is transferred forward. The outsole makes the boot exceptionally stiff – thereby ensuring precise ski control and explosive acceleration.

Deeluxe Spark Summit Snowboard Boot
ISPO award winner: Snowboarding

With a leather shell and lining, the Deeluxe Summit Snowboard boot offers premium performance and decadent luxury for backcountry boarding. Paired with the Boa Closure System, the C3 lacing provides the perfect fit and for a responsive ride and all-day dependability. The Spark Summit has a leather lining and Sympatex membrane to regulate moisture and maximize comfort.

Smith Optics Vantage
ISPO Award Winner: Ski Helmets
Updated Fall for 2013, the interior of the Vantage features Boa’s new FS360 fit system, which wraps around your head’s circumference to provide the highest level of resolution, delivering 1 millimeter of incremental adjustment with each click of the Boa dial. The Vantage is a hybrid shell helmet with Aerocore technology that maximizes full coverage protection and increases airflow. Combine this with the Smith-pioneered AirEvac technology for goggle integration, and the Vantage delivers the perfect blend of technology and style.

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At this month’s Winter Outdoor Retailer Market in Salt Lake City, Utah, several media outlets presented “Best In Show” awards to Boa partner brand Louis Garneau.

Louis Garneau’s Yeti snowshoe, featuring the Boa-powered Contact Pro Harness System, was received the “Best In Show” award from leading outdoor gear-review website, The Gear Institute. Say the website’s editors: “Louis Garneau’s Yeti Snowshoe is the first we’ve seen to use a Boa System instead of straps and buckles, and the system is much lighter than most.” Read the full story here: http://www.gearinstitute.com/best-in-class/item/best-of-outdoor-retailer-awards.

The Boa Closure System found on the Yeti high-performance backcountry snowshoe (pictured here) applies even, secure adjustment to the super-light weight binding, while also allowing maximum adjustability in order to accommodate most footwear types–from running shoes to winter boots.

Louis Garneau’s Course running snowshoe received Gear Junkie’s coveted “Best in Show” award. “Amongst the lightest made, the Louis Garneau Course snowshoes touch the scale at just 720 grams per pair (…) Bonus: A webbing shoe harness and turn-to-tighten Boa Technology dial let you wear any of your normal trail-running shoes in the Course,” wrote Gear Junkie in his review. Read the full review here: http://gearjunkie.com/best-in-show-outdoor-retailer-show-winter-2013

The Course (below) features Louis Garneau’s Contact Lite Harness with two Boa dials–one to adjust forefoot fit, and a second to secure the heel. This dual-adjustment design ensures natural foot positioning and running stride.

And last but not least, Gumption Gear awarded the Louis Garneau Yeti snowshoe its “Best in Show” award. The editors lauded the Yeti with comments like this: “By merging a high-performance snowshoe with the Boa Closure System, Louis Garneau is shaking up the snowshoe industry.” Read the full review here: http://www.gogumption.com/gear-reviews-2/best-in-show-awards-outdoor-retailer-winter-2013/

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