Boa Partners Take Home ISPO Awards
Last week’s 2014 ISPO trade show in Munich, Germany was one of Boa Technology’s most successful yet, with more partner brands than ever participating in the outdoor industry event that showcases new products that will be available to consumers for the 2014/2015 winter season.
Several Boa partner brands submitted their new and innovative Boa-powered products for coveted ISPO Awards. After submitting product descriptions and videos, a jury comprised of industry experts identifies the winners in various categories by sport and product type. The following Boa products are among the 2014 ISPO Award winners:
Topo Athletic Sante
Ideal for functional fitness training programs that involve running, jumping, climbing or lifting, your feet stay secure with the Sante’s unique stabilizing technology. This zero-drop shoe has a total stack height of 14 mm to keep you balanced and close to the ground, weighing just 8.4 ounces (6.9 ounces for women). The 3D-printed upper features the Boa Closure System, which provides micro-adjustable fit of the foot-conforming upper connected to a co-molded rubber/EVA sole. The mid-foot strap adds additional stability and security. $125
Tubbs VRT Snowshoes
The FLEX VRT (Vertical) was designed to deliver premium performance for backcountry exploration. The new DynamicFit™ binding with the Boa® Closure System produces evenly distributed tension around your boot for ultimate security. The ability for micro-adjustments ensures exceptional, precise maneuverability, while preserving comfort with an optimal fit. The FLEX Tail™ design eases stress on your joints, allowing you to reach even the most intense summits. $250
Click here to watch the product video.
Descente Mizusawa Down Jacket
With its heat welded, non-quilted seam tape construction that effectively prevents moisture penetration, the Mizusawa Down Shuttle is an extremely waterproof down jacket. The hood uses the Boa Closure System to create an optimal fit around the head and face. The light weight, durable dial and lace system quick delivers the preferred hood setting, with maximum comfort and convenience by simply twisting a knob. Learn more here.
Descente Platinum Jacket
The Platinum Jacket won the gold metal in the two-layer insulated segment of the Ski Category. The Platinum jacket is made from four-way stretch material and uses the new Heat Navi Print lining technique. The hood is adjusted using the Boa Closure System, which allows it to be worn over a helmet, and with a simple, one-handed twist of the dial, can be adjusted quickly and easily to achieve the best-possible fit around the face and head.
Thusane Ankle Brace with Boa Closure System
The Thuasne sport ankle brace is a new generation of orthotic that allows an optimum comfort and support during athletic activities. Its anatomic design provides a maximum stability without any constraints. The thinness of the product makes it easy to wear inside all types of footwear. Thanks to the Boa Closure system (lifetime guaranteed) the brace offers a perfect fitting and a reliable and easy closure system.
“The Thuasne Ankle Brace is a helpful, medical-orientated sports recovery device for people who are recovering from foot/ankle injuries. The lightweight and lean construction, combined with the sportive design, and high usability – thanks to the BOA closing system – makes it a comfortable product to be used anywhere in the daily life.” said ISPO Award Jury member, Max Barth.
K2 Route Helmet
At a mere 320 grams (0.7 pounds) the well-ventilated Route is the lightest snow sports helmet ever. With industry compliant safety certifications, for both ski and bike, as well as seamless goggle integration, the Route steps to the front of the head-protection category. It will be available in fall 2013 and will retail for $150.
Viking Constrictor II Boa
The Viking Constrictor II Boa won the Scandinavian Outdoor Award 2014 from the Scandinavian Outdoor Group.
Primary Innovation Features:Boa Closure-System; high isolation features: Made from a durable textile upper with nubuck reinforcements and a snow block cuff. 100% waterproof and breathable GORE TEX ® membrane and a high loft wool blend lining. Getting in and out of the boot is easy thanks to the BOA® closure system. The EVA midsole is shock absorbent, add to the cushioning, and helps keep weight down. Natural Rubber outsole with Viking’s own Ultimate Grip Concept®, provides excellent traction on snow and slippery surfaces. It will be available in select European markets starting in August 2014.
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Boa Technology Returns to Winter Outdoor Retailer with Free Boa Retrofit Program
Why Boa? from Boa Technology on Vimeo.
On-site specialists will install the Boa Closure System on attendees’ shoes
PRESS RELEASE: Boa Technology Inc., maker of the patented, award-winning Boa Closure System, is giving attendees at the upcoming Outdoor Retailer Winter Market (O.R.) an opportunity to “Get Closure” by retrofitting special versions of the Boa Closure Systems on their lace-up shoes.
“At last summer’s O.R. Show, the Taste of Boa reached maximum capacity, installing nearly 500 Boa Closure Systems on attendees’ shoes,” says Mark Soderberg, Boa Technology CEO.
“Due to the incredible demand and feedback we received, bringing the program back was an easy decision.”
Follow-up surveys from the previous show revealed that nearly 99% of those trying the system had a positive experience. The most commonly cited reasons were improved fit, attractive aesthetic, speed of adjustment and convenience.
“We’ve believed forever that, once people try Boa, they’ll love it,” says Boa Technology Marketing Director Garett Graubins. “This retrofit project is designed to give people a ‘taste of Boa’ so that they can learn first-hand what tens of millions of people worldwide know already: that Boa is better.” Graubins points out that the offer’s goal is to build awareness and not to create demand for a “retrofit kit” available en masse.
During all four days of the OR show (January 22-25), attendees can drop off their low-cut lace-up shoes (sorry, no kids’ shoes) at the Taste of Boa booth (booth #56024, near the main Temple entrance), where Boa’s team will install the Boa Closure System. Attendees will be sent a photo text of their now Boa-powered footwear when their shoes are ready to be picked up.
The award-winning Boa Closure System is found on over 28 million products worldwide, produced with more than 140 different partner brands across several product categories, including cycling, athletic, outdoor, snow sports, golf, utility and medical. Outdoor Retailer exhibitors debuting new Boa-powered products at the upcoming show including K2, Tubbs, Scarpa, Louis Garneau and Topo Athletic.
About Boa Technology
With offices in Steamboat Springs, Denver, Colorado, Austria, Hong Kong and Chiba, Japan, Boa Technology Inc., is the creator of the award-winning, patented Boa Closure System. The revolutionary Boa® Closure System, backed by the Dialed In For Life Guarantee, optimizes product design and enables a more “dialed-in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the sports and medical industry. Visit Boatechnology.com for more information.
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How Strong is the Boa Closure System? And other FAQs Answered.
Monday October 21st 2013, 10:52 am
Filed under: Company News
,Utility & Safety
Are all Boa Closure Systems the same?
Yes and no.
The Boa Closure System consists of aircraft-grade stainless steel laces and a low-profile, powerful dial that work together to provide a premium alternative to traditional laces.
The Boa Closure Systems fall into three main categories, called “power levels”:
1. Boa High-Power Closure System is found on snowboard boots and other large, high-cut footwear that requires the unequaled strength and gear ratio advantage Boa delivers. See How It Works
2. Boa Mid-Power Closure System is ideal for mid-cut footwear such as utility boots, hiking boots, safety shoes, inline skates and ski boot liners. See How It Works
3. Boa Low-Power Closure System was specifically designed for low-cut footwear. This is where Boa brings superior performance, convenience and comfort to cycling shoes, golf shoes, running shoes and casual footwear. See How It Works
How Strong is the Boa dial?
From the beginning, our design goal has been that the dial should outlast the boots in any conditions, a promise backed by Boa’s “Dialed In for Life” Guarantee. The Boa Closure System has tens of thousands of hours of testing on it in all types of terrain and environments, from mountain trails to terrain parks to construction sites.
Is any lubrication necessary to keep my Boa’s running smoothly?
No, our extensive product testing has determined that a simple rinse with fresh water is sufficient to clean debris out of the dial. Never put an oil based lubricant (such as WD-40) in your Boa as it will degrade the integrity of the components.
My footwear collects a lot of grit and grime. Will Boa stand up to abrasive debris? How durable is it?
Don’t let the size of the Boa lace fool you. That relatively thin lace is gram-for-gram stronger than tank armor. It is constructed of aircraft-grade stainless steel. For demanding environments, it may be jacketed in nylon. As a bonus, athletes (and other Boa fans) appreciate that they can simply hose off all the mud and grime after their endeavor.
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Boa Helps Atheltes “Get Closure” at the GoPro Ironman World Championships
In Kailua-Kona, Hawaii, this week, athletes and fans alike have been stopping by the Boa Technology booth in the athlete’s village of the GoPro IRONMAN® World Championships.
They are taking advantage of Boa’s free “Get Closure” offer to have a customized Boa Closure System installed on their athletic footwear.
On-site Boa prototypers remove shoes’ existing laces and replace them with a Boa Closure System, which consists of aircraft-grade stainless-steel laces and a low-profile, powerful dial that work together to provide a premium alternative to traditional laces.
“We’ve believed since we started in 2001 that, once people try Boa, they love Boa,” says Boa Technology Marketing Director Garett Graubins. “This retro-fit project is designed to give people a ‘taste of Boa’ so that they can learn first-hand what tens of millions of people worldwide know already: that Boa is better.”
One of the most popular shoe brands to receive the Boa Closure retrofit is Newton Running, the official run course and shoe sponsor of the IRONMAN® U.S. Series and GoPro IRONMAN® World Championships. The white shoe pictured above is Newton’s limited-edition IRONMAN Elite Trainer sold this week at the Newton Running expo booth in Kona.
Edie Fisher, age group podium finisher, is psyched about her new Boa-powered Asics shoes.
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Triathletes Gear up for Kona Ironman with Zoot’s Limited-Edition Ali’i 6.0
Zoot recently released the limited-edition Ali’i 6.0, a running/marathon/triathlon shoe that was inspired by 30 years of history in Kona, Hawaii, home to the Ironman triathlon World Championships. Zoot, a global leader in endurance sports and makers of elite performance apparel, footwear, wetsuits and accessories, got its start in triathlon.
Both Zoot Sports and Boa Technology will be exhibiting at this year’s expo preceding the race, which takes place October 12, 2013. Stop by the Boa tent and enjoy the “Taste of Boa” offer, in which Boa prototypers will install a Boa Closure System on your athletic or other low-cut shoes. Learn more about Boa’s presence at Kona and other triathlons around the country on Boa’s Facebook page.
Zoot’s limited-edition Ali’i 6.0 light weight yet highly responsive shoe combines our Boa Closure System with Zoot’s “Barefit” upper to create a shoe that provides a customized, sock-like fit and yet is comfortable enough to be worn without socks. The result is the only shoe on the market with a true 360-degree locked-down heel.
Triathletes loves the Boa’s easy and quick, turn-of-the-dial adjustability in the transition zone, plus the security of knowing their laces won’t work loose mid race. The powerful Boa dial and aircraft-grade, stainless-steel laces are backed by Boa Technology’s “Dialed in for Life Guarantee” that it will outlast the life of the shoe.
Watch for the many pro athletes competing at this fall’s Ironman World Championships in Kona, Hawaii, on October 12, 2013. Find the full roster of pros participating and watch the coverage live on race day at http://live.ironman.com/.
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Boa Technology To Help Outdoor Retailer Attendees “Get Closure”
On-site Boa specialists will retrofit attendees’ shoes with the Boa Closure System
Boa Technology is giving attendees of this month’s Outdoor Retailer Summer Market (OR) an opportunity to “Get Closure” by installing complimentary Boa Closure Systems on their traditional lace-up shoes. This industry-only offer allows anyone attending OR to experience the performance and comfort benefits of the Boa Closure System’s light weight, dialed-in fit.
“We’re confident that once people experience the convenience, durability and great fit that the Boa Closure System provides, they’ll seek out Boa-powered products from our many brand partners,” says Mark Soderberg, Boa Technology CEO. “The Boa Closure System is a highly customizable system of cables, guides and tension-adjusting dials that can be applied to almost any type of footwear. In the interest of efficiency, however, this offer is limited to low-cut athletic or casual lifestyle shoes with traditional laces.”
During the first three days of the OR show (July 31 – August 2), attendees can drop off their traditional lace-up shoes (sorry, no kids’ shoes) at the Boa Technology tent located outside the south entrance of the Salt Palace, where Boa’s team of prototypers will install the Boa Closure System. Later in the day, after receiving a photo text of their now Boa-powered footwear and message they are ready, attendees can pick up their shoes and start to experience first-hand Boa’s superior fit and performance.
In anticipation of high demand for the offer, interested parties are encouraged to reserve a time slot in advance by emailing email@example.com. Walk-ups will be accepted, but space will be limited. “We’re encouraging people to pack an extra pair of new or lightly-used shoes,” says Boa Marketing Director Garett Graubins. “Still, we’ll be prepared to take the shoes off people’s feet just to help them experience Boa.”
The award-winning Boa Closure System is found on over 26 million products worldwide, produced with 140 different partner brands across seven product categories: cycling, athletic, outdoor, snow sports, golf, utility and medical. Outdoor Retailer exhibitors debuting new Boa-powered products at this summer’s OR show include Topo Athletic, Hobie Cat, Orvis, Vasque and Treksta.
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Boa Technology Deepens Its Support of Triathlon
(DENVER, COLO.)—Boa Technology Inc., which has recently launched triathlon-specific footwear with partner brands Zoot and Specialized that employs the lightweight, durable, and micro-adjustable Boa Closure System, is sponsoring nine triathlons in 2013, including the IRONMAN® 70.3® race in Boulder, Colorado, on August 4, and the IRONMAN® World Championships in Kailua-Kona, Hawaii on October 12.
“Our company employs a large number of athletes—ranging from runners and mountain bikers to X Games® snowmobilers—so we understand the competitive spirit and commitment necessary to get to race day,” says Garett Graubins, Boa Technology’s marketing director. “With these sponsorships, rather than just put up some Boa banners and call it ‘good’, our staff will host an aid station at IRONMAN 70.3 Boulder so we can be close to action, provide aid to the athletes and give them a boost toward their top performance.”
In addition to sponsoring two IRONMAN® events, Boa Technology is sponsoring seven Colorado triathlons: Summer OPEN Triathlon in Longmont, TriBella Women’s Triathlon in Denver, Steamboat Lake Sprint and Olympic Distance Triathlons in Steamboat Springs, Outdoor Divas Triathlon in Longmont, Harvest Moon Long Course triathlon in Aurora and Oktoberfest Triathlon in Longmont.
These initiatives further deepen Boa Technology’s commitment to triathlon in recognition of the growing number of athletes and sport-specific products using the Boa Closure System, such as the Zoot Ultra Race 4.0 running shoe or Specialized S-Works Trivent cycling shoe, worn by several pro triathletes, including Olympic silver medalist Javier Gomez (pictured here).
Racers and competitors alike are welcome to stop by the Boa Technology booth at any of these events and take advantage of the “Upgrade To Boa” offer, which allows people to trade their shoes for a new pair of Boa-powered footwear at pro deal prices. Used shoes will be donated to One World Running and Mountain2Mountain, two Colorado-based non-profits serving people domestically and abroad.
Learn more at: www.boatechnology.com
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Upgrade to Boa Field Tester and Rewards Program
Friday April 19th 2013, 2:24 pm
Filed under: Company News
Learn more about Boa Technology’s B Company Field Tester Program in this short video.
Think you’re tough on your gear? Do your outdoor pursuits lead you down unmarked paths, through waist-deep powder, straight into muddy puddles and occasionally up the proverbial creek without a paddle? If this sounds like you, then you know only the best product has survived throughout your adventures, with the rest tattered by the wayside. And this makes you the right person to join Boa B Company.
Boa B Company troops love active challenges and help make a tough product even tougher for the next generation. Click here to apply for the chance to join Boa B Company, a new field testing program that puts you in the driver’s seat to try new, unreleased products and help us develop and evolve the same world-class performance technology we’ve been delivering since 2001.
How it Works:
1. Experience the Fit. Try on a Boa-powered product for work, play or leisure and experience the benefits of the Boa Closure System (you can view a selection of Boa-powered footwear and equipment at www.boatechnology.com).
2. Upgrade Your Gear. Purchase a Boa-powered pair of cycling shoes, golf shoes, outdoor shoes, utility, hunting and fish boots or medical products.
3. Tell us what you think. Apply to become a Boa field tester here and tell us what you think.
4. Get Rewarded for participating. B Company members receive access to special offers and promotions, receive membership discounts, access to new and unreleased products, and may apply for ‘Epic to Me” Adventure Grants.
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Boa-Powered Louis Garneau Snowshoes Win Multiple “Best in Show” Awards at OR
At this month’s Winter Outdoor Retailer Market in Salt Lake City, Utah, several media outlets presented “Best In Show” awards to Boa partner brand Louis Garneau.
Louis Garneau’s Yeti snowshoe, featuring the Boa-powered Contact Pro Harness System, was received the “Best In Show” award from leading outdoor gear-review website, The Gear Institute. Say the website’s editors: “Louis Garneau’s Yeti Snowshoe is the first we’ve seen to use a Boa System instead of straps and buckles, and the system is much lighter than most.” Read the full story here: http://www.gearinstitute.com/best-in-class/item/best-of-outdoor-retailer-awards.
The Boa Closure System found on the Yeti high-performance backcountry snowshoe (pictured here) applies even, secure adjustment to the super-light weight binding, while also allowing maximum adjustability in order to accommodate most footwear types–from running shoes to winter boots.
Louis Garneau’s Course running snowshoe received Gear Junkie’s coveted “Best in Show” award. “Amongst the lightest made, the Louis Garneau Course snowshoes touch the scale at just 720 grams per pair (…) Bonus: A webbing shoe harness and turn-to-tighten Boa Technology dial let you wear any of your normal trail-running shoes in the Course,” wrote Gear Junkie in his review. Read the full review here: http://gearjunkie.com/best-in-show-outdoor-retailer-show-winter-2013
The Course (below) features Louis Garneau’s Contact Lite Harness with two Boa dials–one to adjust forefoot fit, and a second to secure the heel. This dual-adjustment design ensures natural foot positioning and running stride.
And last but not least, Gumption Gear awarded the Louis Garneau Yeti snowshoe its “Best in Show” award. The editors lauded the Yeti with comments like this: “By merging a high-performance snowshoe with the Boa Closure System, Louis Garneau is shaking up the snowshoe industry.” Read the full review here: http://www.gogumption.com/gear-reviews-2/best-in-show-awards-outdoor-retailer-winter-2013/
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Topo Athletic Unveils Boa-Powered Light Weight Running Shoes
Wednesday January 16th 2013, 3:19 pm
Filed under: Running
Topo Athletic, a new footwear company, today unveiled its line of incredibly light weight athletic footwear designed to “innately amplify” the way people run, walk and train.
“We don’t try to change or correct or fix the way you run or train,” said Topo Athletic founder (and former Vibram USA CEO) Tony Post in a recent interview with the Boston Business Journal. “We try to do things in footwear that leverage the natural biomechanics in your body to amplify your training or workout — allow you to get more out of it.”
The run-specific models (called W-RR for women and M-RR for men) feature the Boa Closure System and the Japanese Tobi-inspired split-toe design. The separate big toe design increases stability, power and agility.
The heat-welded upper seams reduce risk of blisters and chafing and save weight. The M-RR weighs just 5.4 ounces and the W-RR is a mere 4.6 ounces.
They sell for $130 and will be available starting May 2013. Visit www.topoathletic.com for more information.
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