Think you’re tough on your gear? Do your outdoor pursuits lead you down unmarked paths, through waist-deep powder, straight into muddy puddles and occasionally up the proverbial creek without a paddle? If this sounds like you, then you know only the best product has survived throughout your adventures, with the rest tattered by the wayside. And this makes you the right person to join Boa B Company.
Boa B Companytroops love active challenges and help make a tough product even tougher for the next generation. Click here to apply for the chance to join Boa B Company, a new field testing program that puts you in the driver’s seat to try new, unreleased products and help us develop and evolve the same world-class performance technology we’ve been delivering since 2001.
How it Works:
1. Experience the Fit. Try on a Boa-powered product for work, play or leisure and experience the benefits of the Boa Closure System (you can view a selection of Boa-powered footwear and equipment at www.boatechnology.com).
2. Upgrade Your Gear. Purchase a Boa-powered pair of cycling shoes, golf shoes, outdoor shoes, utility, hunting and fish boots or medical products.
4. Get Rewarded for participating. B Company members receive access to special offers and promotions, receive membership discounts, access to new and unreleased products, and may apply for ‘Epic to Me” Adventure Grants.
PRESS RELEASE: Boa Technology Inc., the Colorado-based creator of the revolutionary Boa® Closure System featured in performance footwear, action sports, outdoor and medical products worldwide, has received funding from Glenbrook Consumer Partners, a San Francisco-based investment firm that finances innovative, high-growth consumer brands. The agreement, finalized May 18, includes a strategic majority investment to accelerate Boa’s brand growth.
“Boa exemplifies all of the elements we seek in a partner,” says Peter Breck, a managing director at Glenbrook Consumer Partners. “It has a highly differentiated product offering, attractive and scalable business model, a large market opportunity and, most importantly, an extremely talented, passionate and high-integrity team.”
Boa Technology began in 1998 as the brainchild of entrepreneur Gary Hammerslag. After recognizing the limitations of traditional shoelaces and other closure systems, he crafted a dial-based prototype that became the Boa Closure System. Now the gold standard of closure, it appears in numerous footwear categories including cycling, golf, outdoor, snowboarding, utility as well as helmets and medical bracing. Boa partners with over 100 premium brands, among them: K2 Snowboarding, Vans, Footjoy, Specialized, Red Wing, Bata Industrials, TrekSta, Smith, Exos Medical and DeRoyal Medical.
“As demand for our system grows, so does our need to expand our resources and capabilities,” says Mark Soderberg, Boa’s CEO. “The Glenbrook team’s long history and proven track record of supporting great management teams to build world-class consumer brands, coupled with their financial commitment, puts Boa in a stronger position to act on opportunities that will help us achieve our goal of placing a Boa-powered product in every life.”
“We look forward to working with Boa’s management to build the Boa brand, introduce more users to the Boa Closure System and help deepen its relationships with both brand partners and end users,” says Glenbrook principal Trevor Ashley.
In conjunction with this transaction, long-time Boa President Mark Soderberg assumes the additional role of CEO. Founder Gary Hammerslag will remain company chairman and lead Boa’s new European office opening later this year.
Middle-market investment banking firm Integris Partners and the law firm Patton Boggs, LLP advised Boa Technology. Brownstein Hyatt Farber Schreck, LLP provided legal counsel to Glenbrook.
Friday October 30th 2009, 7:38 am
Filed under: Skate
Calvin Staub of Golden, Colorado raises the GNAR BAR in this Utah Sqaw Peak Longboard race sequence wearing the Boa Lacing System. He sets up at 40 MPH and throws a sick pendy slide right before the hairpin to check speed. Not many riders at this race had that technique down so it gave him a huge advantage since the majority of them had to drag a foot to slow down. Calvin finished first.
Calvin Staub throwing a risky Pendy slide to check speed going into this tight corner
This course was super crazy. Three and 1/2 miles long (about 6 minutes of riding) 100 foot cliffs without guardrails, speeds in the mid 50′s going right into a hairpin. The other rider from Colorado missed his line and went off the side of the road at 30 MPH, got ejected and flew through the air five feet off the ground in a backward seated position over a 30 cliff. His legs hit an aspen tree that put him in a helicopter spin and he landed 25 feet down on the side of the hill. He’s OK!
Saturday October 03rd 2009, 3:53 am
Filed under: Skate
Occasionally — more often than you’d think, actually — an athlete will contact Boa looking for some tailor made footwear for their sport. Count 17-year-old Calvin Staub as one of them. Calvin, who lives in Golden, Colorado, asked us to install the Boa Lacing System on his long-trusted shoes so he could get a leg up on his longboarding competition.
The results speak for themselves. Calvin turned some heads and put the veterans on notice by reaching the podium at the renowned Maryhill Festival of Speed. His accolades: 2nd place Juniors, 2nd fastest qualifying juniors, 14th fastest qualifying time out of 200 Pro riders and 17th overall in the pros.
We took a few minutes to pepper the prodigal Calvin Staub with some questions:
How long have you been longboarding?
I’ve been longboarding for about three years and racing for a little more then a year.
How did this Mary’s Hill Race compare to others? How did the level of competition compare? Maryhill is a really fun course. It’s really turny and you need your wheels to grip all the way down. The competition here was pretty tight. Sense it was a world cup race, all the big names showed up and the heats were stacked! Racing five other people down for about 3 minutes is intense.
What was your average speed on this descent?
Average speeds were about 40-45 mph
How would you describe the course?
Maryhill is super fun. It has awesome blacktop and is mostly turns for about 2 miles.
Our product developers really want to know … honestly … how did the Boa Lacing System perform for you? The Boa system was great. I can get my shoes perfectly dialed in and if I need to adjust during a run, I can easily do it.
How did you first get involved in the sport?
A neighborhood friend got me into longboarding and then later on I started going fast and wanting to race so I met some people and they showed me how.
What are your long-term goals in the sport?
I’d like to continue to race for as long as I can. Also, travel to races in Australia, Europe, and South America.
How old are you?
I’m 17 and I’ll be 18 in November
Whoa. That puts you in high school. What are your post-graduation plans?
I’d like to go to college somewhere, maybe CSU (Colorado State University).
Where can the millions of people who read this blog find more information on the Maryhill race, including race results?
Check out Igsaworldcup.com. They run the race and do write ups every day.
Not sure what the sport is all about? Check out this clip from the 2009 Maryhill Festival of Speed!