Boa Creator and Founder Gary Hammerslag stopped by the DC booth during SIA to present Cory Lake (DC Snow Product Manager) with the Ten Year’s of Dialed in Fit award. The trophy celebrates 10 years of partnership and award winning boot collaborations. Last year Boa celebrated the milestone with K2 and Vans.

Pictured left to right: Boa Founder and Creator Gary Hammerslag, DC Snow Product Manager Cory Lake, and Boa Account Manager Jeff "Woody" Woodard

Boa Technology’s H3 High Power Platform was named an ISPO Award Nominee in the Action Ingredients category today by the ISPO Award committee. The ISPO AWARD is a seal of approval for innovative new sporting goods and is a respected global industry trend indicator. Award nominees and winners will be on display at the ISPO Munich tradeshow taking place January 29 to February 1, 2012.

The H3 system, featured on the new Vans Infuse and Salomon Synapse snowboard boots and others, is Boa’s seventh-generation snowboard reel platform. It delivers high-precision, watch-like resolution for achieving a truly customized fit.

“Our engineers and designers have been rethinking snowboard boot closure systems for over 10 years,” says Vin Connelly, Global Category Manager at Boa Technology, maker of the award-winning, patented Boa Closure System. “The result is the Boa H3, which is part of a high-power closure system that provides riders with unparalleled security and micro-adjustability to improve performance and comfort. Partner brands appreciate the H3 system’s improved design, smaller size, no special tools required for maintainence and our exclusive Coiler option that quickly takes up excess lace.

The Boa Closure System is found of one third of the world’s snowboard boots and provides performance benefits lauded by professional snowboarders worldwide. Since 2010, Boa has sponsored a team of eight pro riders, including X-Games slopestyle medalist Eric Willett of the U.S. (who wears the Vans Cirro Boa Boot) and freerider Fredrik Evensen, of Oslo, Norway (who wears the Head 5 Star Boa Instep Grasp).

While Boa is the most durable and reliable closure system on the market and backed by the Dialed In For Life Guarantee, the H3 dial requires no special tool for on-the-fly repair or maintenance in the backcountry or resort. Rather, it involves a simple twist-and-remove, twist-and-insert-replacement process.

Check out those Boa AC and heater dials!

686® and Scion® are pleased to introduce the world’s first and only car solely dedicated to snowboarding, “Numeric”. Built for snowboarders by snowboarders, the car is the caveat in the 20th anniversary celebration for 686.

686 teamed up with Scion Racing® and Spin Imaging® to develop the one-of-a-kind custom winter masterpiece. The Numeric is based off of Scion’s xB model. Never before has a car been re-created, re-developed and re-invigorated in such a unique manner. Each aspect of the build was directly inspired from a product and brand that’s progressively pushed snowboarding to new levels.

Numeric: 686 and Scion Snowboarding Concept Car from 686 Technical Apparel on Vimeo.

Each involved brand brought a unique twist to Numeric’s look. The snow specific tires reflect NB686® snowboarding boots and are branded as New Balance® tires. The top of the car is designed like a Bern® protective carbon fiber helmet, complete with their patented brim technology. The windshield is designed from Dragon’s APX® frameless goggle and offers full peripheral view inside the car. The Sparco® modified seats are inspired from actual Union® team snowboard bindings and are constructed in a high-back cup shaped form. The sound system is engineered and designed by the Skullcandy® team, which used their premiere Aviator headphones as inspiration. GoPro® came in with their POV expertise in visual racing mirrors and interior mapping. Vestal® watches and their ZR-3 Chronograph inspired the custom built time gauges. The devil is in the details and Freewaters® sandals clearly did this in the first ever heated floor mats. BOA® Technology added their “dialed” in fit to the cars heating and cooling system. Recco® Avalanche Rescue systems supplied their sophisticated radar technology on the road and mountain terrain. Blind® skateboards legendary artist, Marc Mckee provided his custom touch to the interior panels. To finalize the winter shred story, 686’s technical textile background pushed manufacturing boundaries by successfully wrapping the world’s first and only fully functional waterproof and breathable snowboarding outerwear vehicle, complete with stitched panels, laser welded seams, waterproof zipper and mesh venting.

“The 686 Scion Numeric is a dream come true,” says Michael Akira West, president and creative director at 686. “What better way to celebrate our twentieth anniversary by doing something that’s never been done before? Every part of this build has a story and a separate product that it was inspired from. I’m psyched we were able to show it to the world, our way.”

“The 686 build is incredible,” says Steve Hatanaka, Scion auto show and special events manager, “The collaboration of the action sports lifestyle and automotive is a perfect fit for the Scion brand! The hard work of so many people and brands came together to make it happen, and we are very proud of the outcome. It is one of the most unique cars we’ve done to date and the synergy of the final product is amazing. We look forward to showcasing it during the auto show season, with tuner fans and at the action sports shows around the world.”

The action sports industry will get its first look at the vehicle in the 686 booth at SIA in Denver from January 26-29, 2012.

Sponsors and participants include: BOA Technology, 686 technical apparel, Scion Racing, Spin Imaging, MV Designz, Rokform,Roland Sands Designs, Light Force, Skullcandy, New Balance, Freewaters, Motegi Wheels, GoPro, Union Bindings, Cadence Apparel, Dragon Alliance, Bern Helmets, Vestal Watches, Blind Skateboards, and Recco Avalanche Rescue System.

Scott See from Keystone, USA from Boa Technology on Vimeo

The Winter 2011-2012 Outside Magazine Buyer’s Guide is packed full of Boa Closure System ski and snowboard gear. Products highlighted include: Vans Veil, Vans Cirro and Flow Hylite snowboard boots, the Black Diamond Custom and Apex CF3 ski boots, and the Korkers Ice Jack winter hiking boot. Get your copy now!

Boa team rider Ashley Thornton hits up Mount Bachelor’s powder and park.

Boa Technology, maker of the award-winning, patented Boa Closure System, is proud to announce the launch of project Reel Pink, a national campaign aimed to raise awareness for breast cancer through the sale of limited edition pink Boa dials for snowboard boots. One hundred percent of all proceeds from the purchase of Reel Pink snow product will be donated to Boarding For Breast Cancer (B4BC).

“We are delighted to be partnering with Boa Technology and the Reel Pink program as a fun, innovative way to keep young people healthy, active and ultimately educated,” says B4BC Director of Development Erika Sward. “Every time a rider swaps out their snowboard boot dials with Reel Pink ones, they will be supporting B4BC’s breast cancer education programs in a super stylie way!”

Reel Pink product will be available to purchase while supplies last starting on September 6th, for a minimum $10 donation at www.Boatechnology.com/reelpink.

“Early detection of breast cancer can be a game changer,” says Boa Creator and Founder Gary Hammerslag. “Boarding for Breast Cancer excels at educating kids and adults on the importance of early detection of this disease and we are excited to help their cause by teaming up to release these limited edition pink dials for snowboarders. Adding a pink dial to your boots will show you have joined in the fight against breast cancer.”

Reel Pink snowboard product will be limited to High Power Boa H2 and H2 Coiler dials. Boa partner product includes, but is not limited to the following: Snowboard boots from all partners and snowmobile boots by HMK.

Boa will ship tools and instructions with each purchase and will provide video tutorials and product information on the website for making the incredibly easy Reel Pink transition.

Cardrona Parks team ride Stef Zeestraten (K2 T1 Boa) is due to go under the knife any day now. We took this opportunity to rip a few hot laps with Step through Cardona’s park befor she’s out of action.
Film Edit & Directed by Jase Hancox.

Cardrona Parks: Stef Zeestraten from Jase Hancox BASKET PRODUCTIONS on Vimeo.

Boa snowboarder Fredrik Evensen (Head 5Star Boa) just forwarded us this clip of his travels to Japan in February. He scored big in the fabled Japow. Please donate to the American Red Cross and help the people of Japan if you haven’t already.

Head – Japan Love! from HEAD Snowboards on Vimeo.

Boa snowboard team rider and last year’s Winter X Europe Slopestyle champ, Eric Willett (Vans Cirro Boa Focus), went for the golden repeat today but fell short taking home the bronze this go-around.