Learn more about Boa Technology’s B Company Field Tester Program in this short video.

Think you’re tough on your gear? Do your outdoor pursuits lead you down unmarked paths, through waist-deep powder, straight into muddy puddles and occasionally up the proverbial creek without a paddle? If this sounds like you, then you know only the best product has survived throughout your adventures, with the rest tattered by the wayside. And this makes you the right person to join Boa B Company.

Boa B Company troops love active challenges and help make a tough product even tougher for the next generation. Click here to apply for the chance to join Boa B Company, a new field testing program that puts you in the driver’s seat to try new, unreleased products and help us develop and evolve the same world-class performance technology we’ve been delivering since 2001.

How it Works:

1. Experience the Fit. Try on a Boa-powered product for work, play or leisure and experience the benefits of the Boa Closure System (you can view a selection of Boa-powered footwear and equipment at www.boatechnology.com).

2. Upgrade Your Gear. Purchase a Boa-powered pair of cycling shoes, golf shoes, outdoor shoes, utility, hunting and fish boots or medical products.

3. Tell us what you think. Apply to become a Boa field tester here and tell us what you think.

4.  Get Rewarded for participating. B Company members receive access to special offers and promotions, receive membership discounts, access to new and unreleased products, and may apply for ‘Epic to Me” Adventure Grants.

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Knox Armor’s new video highlights the unique features of its Boa-powered Handroid Gloves motorbike riding. Check out the video on their website here: www.knox-lab.com/hand-armour. In this application, the wrist-mounted Boa Closure System gives riders the confidence of a secure fit, especially when traveling at high speeds.

Similarly, performance and efficiency matter at work. This new product video from Bata Industrials Australia highlights the ease at which their new Boa-powered Bata Hero Boots can be put on and taken off and the comfort that comes from a customizable fit. Click here to watch the video.

Lastly, Ride‘s Mike Erwin explains the tech behind the triple Boa on the 2014 Ride Trident boot. What the full video, produced by TransWorld Business here: http://bcove.me/a1z9kmu8

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Strategic alliance funds Boa’s next growth phase

PRESS RELEASE: Boa Technology Inc., the Colorado-based creator of the revolutionary Boa® Closure System featured in performance footwear, action sports, outdoor and medical products worldwide, has received funding from Glenbrook Consumer Partners, a San Francisco-based investment firm that finances innovative, high-growth consumer brands. The agreement, finalized May 18, includes a strategic majority investment to accelerate Boa’s brand growth.

“Boa exemplifies all of the elements we seek in a partner,” says Peter Breck, a managing director at Glenbrook Consumer Partners. “It has a highly differentiated product offering, attractive and scalable business model, a large market opportunity and, most importantly, an extremely talented, passionate and high-integrity team.”

Boa Technology began in 1998 as the brainchild of entrepreneur Gary Hammerslag. After recognizing the limitations of traditional shoelaces and other closure systems, he crafted a dial-based prototype that became the Boa Closure System. Now the gold standard of closure, it appears in numerous footwear categories including cycling, golf, outdoor, snowboarding, utility as well as helmets and medical bracing. Boa partners with over 100 premium brands, among them: K2 Snowboarding, Vans, Footjoy, Specialized, Red Wing, Bata Industrials, TrekSta, Smith, Exos Medical and DeRoyal Medical.

“As demand for our system grows, so does our need to expand our resources and capabilities,” says Mark Soderberg, Boa’s CEO. “The Glenbrook team’s long history and proven track record of supporting great management teams to build world-class consumer brands, coupled with their financial commitment, puts Boa in a stronger position to act on opportunities that will help us achieve our goal of placing a Boa-powered product in every life.”

“We look forward to working with Boa’s management to build the Boa brand, introduce more users to the Boa Closure System and help deepen its relationships with both brand partners and end users,” says Glenbrook principal Trevor Ashley.

In conjunction with this transaction, long-time Boa President Mark Soderberg assumes the additional role of CEO. Founder Gary Hammerslag will remain company chairman and lead Boa’s new European office opening later this year.

Middle-market investment banking firm Integris Partners and the law firm Patton Boggs, LLP advised Boa Technology.  Brownstein Hyatt Farber Schreck, LLP provided legal counsel to Glenbrook.

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Here’s the Boa snowmobiling X Games recap for the slednecks out there. HMK athletes Joe Parsons, Ross Martin and Jim Wazny all medaled in separate events highlighted by Joe Parsons third Winter X Gold medal. All three riders wore the HMK Team Focus Boa snowmobile boot.

Speed and Style:
Joe Parsons – Gold

SnoCross:
Ross Martin – Silver

Adaptive SnoCross
Jim Wazny – Bronze

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