Monday August 10th 2009, 4:33 pm
Filed under: Uncategorized store Owner Cam White demonstrates new Drew shoes featuring the Boa Lacing System for people that have difficulty tying their shoes with traditional laces.

Boa Technology Inks Backbone Media To Handle PR
Wednesday March 25th 2009, 4:15 pm
Filed under: Company News,Cycling,Golf,Running,Uncategorized

Boa Technology, Inc., makers of the award-winning, patented Boa Lacing System, has retained Backbone Media, of Carbondale, Colorado, to manage all public relations efforts. The move follows the recent hiring of industry veteran Garett Graubins as Marketing Manager.

“We needed a partner that thoroughly understands the many categories in which we play, knows our product first-hand, and is not afraid to challenge the status quo,” said Boa Technology Founder and CEO Gary Hammerslag. “Backbone’s ability to do all of the above impressed us and we’re thrilled to begin work with them.”


Hello world!
Thursday January 22nd 2009, 2:51 pm
Filed under: Uncategorized

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