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Boa Technology, Inc., makers of the award-winning, patented Boa Lacing System, has retained Backbone Media, of Carbondale, Colorado, to manage all public relations efforts. The move follows the recent hiring of industry veteran Garett Graubins as Marketing Manager.
“We needed a partner that thoroughly understands the many categories in which we play, knows our product first-hand, and is not afraid to challenge the status quo,” said Boa Technology Founder and CEO Gary Hammerslag. “Backbone’s ability to do all of the above impressed us and we’re thrilled to begin work with them.”
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