PRESS RELEASE

(DENVER, COLO.)—The Denver Post recently listed Boa Technology, makers of the patented, award-winning Boa Closure System, thirteenth on its list of Denver’s Top Small Workplaces (companies with less than 150 employees). Boa Technology was just one of four companies (from the 114 business ranked on the list) profiled in the Sunday, April 21^st edition of The Denver Post for its corporate health and wellness program as a major contributor to its creative, fitness-oriented corporate culture.

Boa Technology’s headquarters, which recently relocated to Denver’s new Taxi development near the Platte River, has a dog-, bike-, barbeque- and family friendly work environment that encourages employees to incorporate daily fitness and activity into their lives. In addition to moral support, the company gives employees, comprised of bikers, Nordic skiers, ultrarunners, triathletes and even snowmobile jumpers, $500 annually to support their physical activities, either in the form of classes, gym membership, race entry fees or equipment. Boa also offers employees lunchtime fitness and nutrition workshops, outdoor and volunteer activities and profit-sharing benefits.

“When people are athletic, it requires a certain discipline that permeates their whole lives,” Boa Technology President Mark Soderberg, a national mountain-bike champion, told the Denver Post. The company channels that sports-related discipline and focused work ethic to creative problem solving, innovation and creativity in the workplace.

Employees are encouraged to participate in the company’s “Health & Wellness Challenge” that supports individuals’ goals and rewards them for their achievements in pursuit of ideal work-life balance.

For over 12 years, Boa Technology has been producing the world’s premium closure system that is now used on over 25 million products worldwide on products ranging from snowboard boots to bike shoes, running shoes, golf shoes, hunting and fishing boots, as well as ski gloves, helmets and many others. All Boa-powered products are backed by the company’s “Dialed in For Life Guarantee”.

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Learn more about Boa Technology’s B Company Field Tester Program in this short video.

Think you’re tough on your gear? Do your outdoor pursuits lead you down unmarked paths, through waist-deep powder, straight into muddy puddles and occasionally up the proverbial creek without a paddle? If this sounds like you, then you know only the best product has survived throughout your adventures, with the rest tattered by the wayside. And this makes you the right person to join Boa B Company.

Boa B Company troops love active challenges and help make a tough product even tougher for the next generation. Click here to apply for the chance to join Boa B Company, a new field testing program that puts you in the driver’s seat to try new, unreleased products and help us develop and evolve the same world-class performance technology we’ve been delivering since 2001.

How it Works:

1. Experience the Fit. Try on a Boa-powered product for work, play or leisure and experience the benefits of the Boa Closure System (you can view a selection of Boa-powered footwear and equipment at www.boatechnology.com).

2. Upgrade Your Gear. Purchase a Boa-powered pair of cycling shoes, golf shoes, outdoor shoes, utility, hunting and fish boots or medical products.

3. Tell us what you think. Apply to become a Boa field tester here and tell us what you think.

4.  Get Rewarded for participating. B Company members receive access to special offers and promotions, receive membership discounts, access to new and unreleased products, and may apply for ‘Epic to Me” Adventure Grants.

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To enter, participants go to Boa’s Facebook page at Facebook.com/BoaLacingSystem and submit a personal cycling photo or video along with a 200-word-or-less story about the “ride that changed it all,” which could be about their first time on a bike, their most heinous wipeout, best biking adventure or most memorable ride. Essays will be judged on creativity and how well the story reflects the degree to which the writer values bike riding. Four-time winner of the Leadville Trail 100 (and women’s course-record holder) Rebecca Rusch, who wears the Boa Closure System on her Specialized cycling shoes, will select the winning essay.

The winner, announced on May 9, will receive a free entry to the 2013 Leadville Trail 100-mile MTB race and a pair of Specialized S-Works MTB shoes featuring the Boa Closure System. Three runners-up will receive a limited-edition Boa-branded cycling jersey.

Boa Technology will exhibit at both races, where attendees can take advantage of the “Upgrade To Boa” offer, which allows people to trade the shoes on their feet for Boa-powered footwear. Used shoes will be donated to One World Running and Mountain2Mountain, two Colorado-based non-profits serving people domestically and abroad.

Boa will also capture finish-line photographs of each racer the Leadville Trail 100-mile race and post them on Boa’s Facebook page, where they can be downloaded or shared on social media.

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Are you ready to ride this Spring Break? We know Boa Team rider Frederik Evensen is. Check out how fast Freddie tightens his boot in this video here: http://vimeo.com/61721453.

Think you’re faster than Fast Freddie? Prove it!

Between now and Wednesday, March 27, comment on Boa Technology’s Facebook Page with a link to a video of you tightening your Boa-powered boot at lightning-quick speed. A randomly selected Boa slinger will win their very own pair of Fredrik’s HEAD 5 Star Boa boots! We’ll also be giving away Boa hoodies and shirts to three other lucky individuals. Get those cameras rolling!

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Knox Armor’s new video highlights the unique features of its Boa-powered Handroid Gloves motorbike riding. Check out the video on their website here: www.knox-lab.com/hand-armour. In this application, the wrist-mounted Boa Closure System gives riders the confidence of a secure fit, especially when traveling at high speeds.

Similarly, performance and efficiency matter at work. This new product video from Bata Industrials Australia highlights the ease at which their new Boa-powered Bata Hero Boots can be put on and taken off and the comfort that comes from a customizable fit. Click here to watch the video.

Lastly, Ride‘s Mike Erwin explains the tech behind the triple Boa on the 2014 Ride Trident boot. What the full video, produced by TransWorld Business here: http://bcove.me/a1z9kmu8

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Atomic Race Skate Nordic Ski Boot
Gold award winner, Cross Country Ski category

The new Atomic Race Skate is the world’s first skating race boot to feature the ultra-effective Boa Closure system. This smart system combines a thin, highly durable, stainless-steel lace cable with a mechanical reel on the exterior of the boot, which ensures a perfect fit with one quick turn of the Boa dial. The Race Skate is equipped with the carbon-reinforced SNS Pilot Racing outsole, so that all power is transferred forward. The outsole makes the boot exceptionally stiff – thereby ensuring precise ski control and explosive acceleration.

Deeluxe Spark Summit Snowboard Boot
ISPO award winner: Snowboarding

With a leather shell and lining, the Deeluxe Summit Snowboard boot offers premium performance and decadent luxury for backcountry boarding. Paired with the Boa Closure System, the C3 lacing provides the perfect fit and for a responsive ride and all-day dependability. The Spark Summit has a leather lining and Sympatex membrane to regulate moisture and maximize comfort.

Smith Optics Vantage
ISPO Award Winner: Ski Helmets
Updated Fall for 2013, the interior of the Vantage features Boa’s new FS360 fit system, which wraps around your head’s circumference to provide the highest level of resolution, delivering 1 millimeter of incremental adjustment with each click of the Boa dial. The Vantage is a hybrid shell helmet with Aerocore technology that maximizes full coverage protection and increases airflow. Combine this with the Smith-pioneered AirEvac technology for goggle integration, and the Vantage delivers the perfect blend of technology and style.

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Louis Garneau’s Yeti snowshoe, featuring the Boa-powered Contact Pro Harness System, was received the “Best In Show” award from leading outdoor gear-review website, The Gear Institute. Say the website’s editors: “Louis Garneau’s Yeti Snowshoe is the first we’ve seen to use a Boa System instead of straps and buckles, and the system is much lighter than most.” Read the full story here: http://www.gearinstitute.com/best-in-class/item/best-of-outdoor-retailer-awards.

The Boa Closure System found on the Yeti high-performance backcountry snowshoe (pictured here) applies even, secure adjustment to the super-light weight binding, while also allowing maximum adjustability in order to accommodate most footwear types–from running shoes to winter boots.

Louis Garneau’s Course running snowshoe received Gear Junkie’s coveted “Best in Show” award. “Amongst the lightest made, the Louis Garneau Course snowshoes touch the scale at just 720 grams per pair (…) Bonus: A webbing shoe harness and turn-to-tighten Boa Technology dial let you wear any of your normal trail-running shoes in the Course,” wrote Gear Junkie in his review. Read the full review here: http://gearjunkie.com/best-in-show-outdoor-retailer-show-winter-2013

The Course (below) features Louis Garneau’s Contact Lite Harness with two Boa dials–one to adjust forefoot fit, and a second to secure the heel. This dual-adjustment design ensures natural foot positioning and running stride.

And last but not least, Gumption Gear awarded the Louis Garneau Yeti snowshoe its “Best in Show” award. The editors lauded the Yeti with comments like this: “By merging a high-performance snowshoe with the Boa Closure System, Louis Garneau is shaking up the snowshoe industry.” Read the full review here: http://www.gogumption.com/gear-reviews-2/best-in-show-awards-outdoor-retailer-winter-2013/

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“We don’t try to change or correct or fix the way you run or train,” said Topo Athletic founder (and former Vibram USA CEO) Tony Post in a recent interview with the Boston Business Journal. “We try to do things in footwear that leverage the natural biomechanics in your body to amplify your training or workout — allow you to get more out of it.”

The run-specific models (called W-RR for women and M-RR for men) feature the Boa Closure System and the Japanese Tobi-inspired split-toe design. The separate big toe design increases stability, power and agility.

The heat-welded upper seams reduce risk of blisters and chafing and save weight. The M-RR weighs just 5.4 ounces and the W-RR is a mere 4.6 ounces.

They sell for $130 and will be available starting May 2013. Visit www.topoathletic.com for more information.

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Two years in the making, recently launched the Kwicker® Splitboarding System, a fully integrated backcountry boarding system that incorporates board, boot, and binding. It is the lightest and fastest splitboarding system available, and K2 says it is poised to change the sport thanks to huge leaps forward in weight reduction, transition speed, and overall user-friendly mechanics.

Based on a new evolution of the Clicker binding interface, the proven board hardware of the Voilé system, and leveraging boot function and fit technologies like Boa®Conda and Endo Construction, Kwicker® takes the best of snowboarding innovation and pushes splitboarding into a new era of performance.

This new system is a new take on K2′s old Clicker System, but with significant improvements, particularly to the boot design. Kwicker’s Stark boot (pictured here) uses Boa Conda (K2′s creation using the Boa Closure System). The K2′s global marketing manager, Hunter Waldron, recently described the boot this way in an interview with Transworld Snowboarding:

“The weak point in the Clicker System was the boot. Ten years ago we just didn’t have the technology to solve the highback and ankle strap replacement challenges. But with the Endo construction and the Boa Conda internal heel hold, those problems are solved without bulky external parts that were bolted to the previous generation boots. Also, fit technology has improved by leaps and bounds. With better materials like Intuition foam liners, Boa precision lacing and better last shaping, our modern-day fit makes a step-in system possible again.”

Read more of this interview with Hunter at Transworld Business here.

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Launching in February 2013, the P3 Pillow uses an internal Boa adjustment system to deliver the perfect bio-mechanical sleeping solution for back and side sleepers. It was developed by Australian physiotherapists Darren Ross and Andrew Seymour, who describe the inspiration behind the P3′s development here:

“Over the years of being in clinical practice we have found an increase in neck pain. Rather than putting out the spot fires and just helping with the acute pain we thought there must be a better way to help people. The P3 allows for a persons neck and head to be in the ideal position for the entire nights sleep. This allows for relaxation of neck muscles and the unloading of spinal joints, allowing for the neck to recalibrate. The results have been amazing.”

Simple adjustment of the Boa Dials delivers a perfect biomechanical pillow solution for side- and back-sleepers. The Boa Dials allow the pillow to be prescribed, set, and readjusted by a healthcare professional or the user, click by click. See the product demo here:

P3 mini demo from andrew seymour on Vimeo.

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