Boa Helps Atheltes “Get Closure” at the GoPro Ironman World Championships
Friday October 11th 2013, 11:47 am
Filed under: Company News,Outdoor,Running,triathlon

BoaKona1 In Kailua-Kona, Hawaii, this week, athletes and fans alike have been stopping by the Boa Technology booth in the athlete’s village of the GoPro IRONMAN® World Championships.

They are taking advantage of Boa’s free “Get Closure” offer to have a customized Boa Closure System installed on their athletic footwear.

On-site Boa prototypers remove shoes’ existing laces and replace them with a Boa Closure System, which consists of aircraft-grade stainless-steel laces and a low-profile, powerful dial that work together to provide a premium alternative to traditional laces.

“We’ve believed since we started in 2001 that, once people try Boa, they love Boa,” says Boa Technology Marketing Director Garett Graubins. “This retro-fit project is designed to give people a ‘taste of Boa’ so that they can learn first-hand what tens of millions of people worldwide know already: that Boa is better.”

boaKonaNewtonOne of the most popular shoe brands to receive the Boa Closure retrofit is Newton Running, the official run course and shoe sponsor of the IRONMAN® U.S. Series and GoPro IRONMAN® World Championships. The white shoe pictured above is Newton’s limited-edition IRONMAN Elite Trainer sold this week at the Newton Running expo booth in Kona.

Edie Fisher, age group podium finisher, is psyched about her new Boa-powered Asics shoes.








Triathletes Gear up for Kona Ironman with Zoot’s Limited-Edition Ali’i 6.0
Friday August 30th 2013, 3:02 pm
Filed under: Running,triathlon

Zoot Ali'i 6.0 Limited Edition





Zoot recently released the limited-edition Ali’i 6.0, a running/marathon/triathlon shoe that was inspired by 30 years of history in Kona, Hawaii, home to the Ironman triathlon World Championships. Zoot, a global leader in endurance sports and makers of elite performance apparel, footwear, wetsuits and accessories, got its start in triathlon.

Both Zoot Sports and Boa Technology will be exhibiting at this year’s expo preceding the race, which takes place October 12, 2013. Stop by the Boa tent and enjoy the “Taste of Boa” offer, in which Boa prototypers will install a Boa Closure System on your athletic or other low-cut shoes. Learn more about Boa’s presence at Kona and other triathlons around the country on Boa’s Facebook page.

Zoot’s limited-edition Ali’i 6.0 light weight yet highly responsive shoe combines our Boa Closure System with Zoot’s “Barefit” upper to create a shoe that provides a customized, sock-like fit and yet is comfortable enough to be worn without socks. The result is the only shoe on the market with a true 360-degree locked-down heel.

Triathletes loves the Boa’s easy and quick, turn-of-the-dial adjustability in the transition zone, plus the security of knowing their laces won’t work loose mid race. The powerful Boa dial and aircraft-grade, stainless-steel laces are backed by Boa Technology’s “Dialed in for Life Guarantee” that it will outlast the life of the shoe.

Watch for the many pro athletes competing at this fall’s Ironman World Championships in Kona, Hawaii, on October 12, 2013. Find the full roster of pros participating and watch the coverage live on race day at




Simms New G4 Boa Boot Wins IFTD/ICAST Award for Best Footwear
Friday August 23rd 2013, 2:15 pm
Filed under: Fly Fishing,Outdoor

Simms 2014 G4 Boa

At the recent International Convention of Allied Sportsfishing Trades (ICAST) and International Fly Tackle Dealer (IFTD) shows in Las Vegas, Nevada, the Simms G4 Boa boot, part of its 2014 new product line that collectively took home five awards.

Simms’ G4 Boa® Boot, an innovative wading boot designed and built for the technical angler, took home the prize for “Best Footwear.”  The G4 Boa® features a unique asymmetrical Boa® Closure System, which provides anglers with an easy, one-handed adjustment system that allows the wearer to achieve a customized fit.

The Simms G4 Boa® Boot also features the Simms RIVERTREAD™ platform, which is designed for the demanding angler looking for the best wading footwear on market; components to maximize comfort, performance and slip-resistance. It has a durable, waterproof, PU-coated leather and TPU-coated textile upper that is fully lined with neoprene for cushioning and easy-on/easy-off.

Learn more about the Simms G4 Boa® Boot in this video:


It will be available starting January 1, 2014 and will retail for $240.

Boa Technology Named to Prestigious CircleUp25 List of Innovative Companies
Tuesday August 13th 2013, 4:12 pm
Filed under: Company News

Award-winning Boa Closure System is now found on over 26 million products worldwide

(Denver, Colo.)—Boa Technology Inc., maker of the patented, award-winning Boa Closure System,  was recently named one of the country’s 25 most innovative brands by CircleUp, a social marketplace that allows individuals to invest in private consumer and retail companies. The CircleUp25 list was announced on on July 30 and can be viewed here.

“As an ingredient brand, it’s critical that ‘innovation’ be a key component of our DNA, so we’re honored by CircleUp’s recognition,” says Boa Technology President Mark Soderberg. “Our brand partners look to us to provide closure and fit solutions for their products, which challenges our team to constantly evolve and think of new applications in categories from footwear to medical devices.”

Consumers, along with a panel of industry experts, private equity firms and innovation teams, were given the opportunity to nominate their favorite disruptive brand through CircleUp’s social media campaign on Facebook and Twitter. CircleUp chose Boa Technology and the other top companies from almost 2,000 nominees, selecting companies that, “influence what we eat, what we wear and what we use every day of our lives.” CircleUp25 honorees were identified as not only influencing consumer choices, but either re-inventing existing industries or creating new industry categories.

Since 2001, the Boa Closure System has been a superior alternative to traditional closures such as shoelaces, ratchets, buckles and hook-and-loop. There are an estimated 26 million Boa dials on products around the world. Boa Technology partners with more than 140 premium partner brands across many product categories, including cycling, athletic, outdoor, snow sports, golf, utility and medical.

About Boa Technology

With offices in Steamboat Springs, Denver, Colorado, Hong Kong and Chiba, Japan, Boa Technology Inc., is the creator of the award-winning, patented Boa Closure System. The revolutionary Boa® Closure System, backed by the Dialed In For Life Guarantee, optimizes product design and enables a more “dialed-in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the sports and medical industry. Visit for more information.

Boa Technology To Help Outdoor Retailer Attendees “Get Closure”
Monday July 22nd 2013, 11:17 am
Filed under: Company News,Outdoor,Running

Brooks with Boa Closure SystemOn-site Boa specialists will retrofit attendees’ shoes with the Boa Closure System

Boa Technology is giving attendees of this month’s Outdoor Retailer Summer Market (OR) an opportunity to “Get Closure” by installing complimentary Boa Closure Systems on their traditional lace-up shoes. This industry-only offer allows anyone attending OR to experience the performance and comfort benefits of the Boa Closure System’s light weight, dialed-in fit.

“We’re confident that once people experience the convenience, durability and great fit that the Boa Closure System provides, they’ll seek out Boa-powered products from our many brand partners,” says Mark Soderberg, Boa Technology CEO. “The Boa Closure System is a highly customizable system of cables, guides and tension-adjusting dials that can be applied to almost any type of footwear. In the interest of efficiency, however, this offer is limited to low-cut athletic or casual lifestyle shoes with traditional laces.”

During the first three days of the OR show (July 31 – August 2), attendees can drop off their traditional lace-up shoes (sorry, no kids’ shoes) at the Boa Technology tent located outside the south entrance of the Salt Palace, where Boa’s team of prototypers will install the Boa Closure System. Later in the day, after receiving a photo text of their now Boa-powered footwear and message they are ready, attendees can pick up their shoes and start to experience first-hand Boa’s superior fit and performance.

In anticipation of high demand for the offer, interested parties are encouraged to reserve a time slot in advance by emailing Walk-ups will be accepted, but space will be limited. “We’re encouraging people to pack an extra pair of new or lightly-used shoes,” says Boa Marketing Director Garett Graubins. “Still, we’ll be prepared to take the shoes off people’s feet just to help them experience Boa.”

The award-winning Boa Closure System is found on over 26 million products worldwide, produced with 140 different partner brands across seven product categories: cycling, athletic, outdoor, snow sports, golf, utility and medical. Outdoor Retailer exhibitors debuting new Boa-powered products at this summer’s OR show include Topo Athletic, Hobie Cat, Orvis, Vasque and Treksta.

Boa Technology Appoints European Director
Thursday July 18th 2013, 4:08 pm
Filed under: Company News

Alois.headshotPRESS RELEASE

Footwear veteran Alois Badegruber will work alongside Boa founder Gary Hammerslag

(DENVER, COLO.)—Boa Technology Inc., maker of the patented, award-winning Boa Closure System, has hired Alois Badegruber to head up its European-based sales, marketing and service efforts. Badegruber will work with Boa founder Gary Hammerslag, who relocated to the continent earlier this year to focus on Boa’s expansion in the Europe, Middle East and African markets.

“We’ve been enjoying steady growth in Europe for several years and reached a point where a high-caliber, on-site presence was needed to better serve our growing partner and end-user bases,” says Hammerslag. “Hiring a seasoned, product-focused sales and marketing leader like Alois, who shares our entrepreneurial vision, is a big step forward.”

Badegruber, who hails from Austria, most recently worked for Puma as head of footwear  merchandising EEMEA, prior to which he was the director of international product marketing for MBT footwear. He was previously a key account manager and product specialist at W.L. Gore & Associates and worked for Salomon for eight years in global product management, dating back to the brand’s original outdoor footwear launch.

An avid cyclist, skier and climber who worked as a professional UIAGM-certified mountain guide, leading clients up peaks in the Pamir Mountains and Alps and completing personal expeditions in the Himalaya and Patagonia, Badegruber is also a cultural fit for the Denver, Colorado-based Boa Technology, which proudly fosters a sports and outdoors-oriented culture among its employees.

“Alois’ passion for great footwear design combined with his personal and professional knowledge of many sports and the outdoors are just some of what gives us confidence that he will accomplish great things for Boa,” says Chuck Mason, Boa Technology’s VP of Sales and Marketing.

Since 2001, the Boa Closure System has quickly proven to be a superior alternative to traditional closures such as shoelaces, ratchets, buckles and hook-and-loop. There are an estimated 26 million Boa dials on products around the world. Boa Technology partners with more than 140 premium partner brands across many product categories, including cycling, athletic, outdoor, snow sports, golf, utility and medical.

About Boa Technology
With offices in Steamboat Springs, Denver, Colorado, Hong Kong and Chiba, Japan, Boa Technology Inc., is the creator of the award-winning, patented Boa Closure System. The revolutionary Boa® Closure System, backed by the Dialed In For Life Guarantee, optimizes product design and enables a more “dialed-in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the sports and medical industry. Visit for more information.

Boa Technology Deepens Its Support of Triathlon
Wednesday June 26th 2013, 4:31 pm
Filed under: Company News,Running,triathlon

London Olympics Triathlon Men


(DENVER, COLO.)—Boa Technology Inc., which has recently launched triathlon-specific footwear with partner brands Zoot and Specialized that employs the lightweight, durable, and micro-adjustable Boa Closure System, is sponsoring nine triathlons in 2013, including the IRONMAN® 70.3® race in Boulder, Colorado, on August 4, and the IRONMAN® World Championships in Kailua-Kona, Hawaii on October 12.

“Our company employs a large number of athletes—ranging from runners and mountain bikers to X Games® snowmobilers—so we understand the competitive spirit and commitment necessary to get to race day,” says Garett Graubins, Boa Technology’s marketing director. “With these sponsorships, rather than just put up some Boa banners and call it ‘good’, our staff will host an aid station at IRONMAN 70.3 Boulder so we can be close to action, provide aid to the athletes and give them a boost toward their top performance.”

In addition to sponsoring two IRONMAN®  events, Boa Technology is sponsoring seven Colorado triathlons: Summer OPEN Triathlon in Longmont, TriBella Women’s Triathlon in Denver, Steamboat Lake Sprint and Olympic Distance Triathlons in Steamboat Springs, Outdoor Divas Triathlon in Longmont, Harvest Moon Long Course triathlon in Aurora and Oktoberfest Triathlon in Longmont.

These initiatives further deepen Boa Technology’s commitment to triathlon in recognition of the growing number of athletes and sport-specific products using the Boa Closure System, such as the Zoot Ultra Race 4.0 running shoe or Specialized S-Works Trivent cycling shoe, worn by several pro triathletes, including Olympic silver medalist Javier Gomez (pictured here).

Racers and competitors alike are welcome to stop by the Boa Technology booth at any of these events and take advantage of the “Upgrade To Boa” offer, which allows people to trade their shoes for a new pair of Boa-powered footwear at pro deal prices. Used shoes will be donated to One World Running and Mountain2Mountain, two Colorado-based non-profits serving people domestically and abroad.

Learn more at:

Fabian Cancellara Praises Gaerne’s Boa-Powered G. Chrono
Tuesday June 04th 2013, 9:15 am
Filed under: Cycling

CancellaraatGaernePro cyclist Fabian Cancellara, who won this year’s Paris-Roubaix and Tour of Flanders bike races, recently paid a visit to Gaerne‘s Treviso, Italy, factory for a sneak peek at a pair of Boa-powered custom G. Chrono shoes Gaerne is building for him.

Says Cancellara:
“When you see the finished product you cannot imagine how much work is behind it, it was nice to see all the people who produce my shoes, you can see that they are  actually hand-made by people who give the maximum every day, which is also what a cyclist is looking for. We’re going in two equal roads and in the end we are on the same road … The way to win.

“The quality is the most important thing. I have very high goals and, even from the technical point of view I always want the best. From the first meeting with Gaerne and, since the first time I tried their shoes, I immediately saw that they were already at a high level of development, for me personally the shoe is perfect and I do not know yet what and where to change it, the comfort , the Boa closures, the stiffness of the carbon sole is a package that I need to go fast and in the end what’s important. A perfect system for a perfect and successful shoe. In Harelbeke, at Flanders and at Paris-Roubaix we were on the top step, I won and the Gaerne shoe won.”

Adds Gary Hammerslag, founder and president of Boa Technology: “It was very easy to start working with Gaerne because we were looking for companies that are interested in quality products, so we met and it was easy to work well with them. We are very selective with our partners and Gaerne is one of the companies we work very well, which we have a lot of respect for the high quality and seriousness of the work. ”

Cancellara’s custom Gaerne G. Chrono shoe

Knox Introduces Orsa Leather Gloves with Boa Closure System
Thursday May 23rd 2013, 9:00 am
Filed under: Moto

The Boa-powered Knox Handroid was again the clear winners in the latest test by Sweden’s BIKE magazine (February 2013).

Knox beat out the competition from leading international brands, includin  Alpinestars, Dainese, Held and Spidi to score a perfect 10 out of 10, thanks to its similar specification to other top-of-the-range gloves, but with the added benefit of the patented exoskelton covering the fingers.

BIKE noted the use of reinforced thread, kangaroo and aniline hide, as well as the sliding surfaces and wrist-mounted Boa Closure System, which they found easy to operate with one hand. The testers liked the innovative technology, especially the exoskeleton, and tight fit, although they did note that the Handroids can take a long time to bed in.

Knox is following up this success with the launch of a new glove, the Knox Orsa Leather Gloves, which launched in April and is now available at Check out video review of the gloves  here:

 The Knox Orsa Leather Gloves is an amazing short leather glove that is heavy on features and quality while offering extremely good value.

Denver Post Names Boa Technology One of Denver’s Top Workplaces
Thursday May 02nd 2013, 10:17 am
Filed under: Company News

Denver-Top-WorkplacesPRESS RELEASE
Boa Technology lauded for its health and wellness-oriented corporate culture

(DENVER, COLO.)—The Denver Post recently listed Boa Technology, makers of the patented, award-winning Boa Closure System, thirteenth on its list of Denver’s Top Small Workplaces (companies with less than 150 employees). Boa Technology was just one of four companies (from the 114 business ranked on the list) profiled in the Sunday, April 21st edition of The Denver Post for its corporate health and wellness program as a major contributor to its creative, fitness-oriented corporate culture.

Boa Technology’s headquarters, which recently relocated to Denver’s new Taxi development near the Platte River, has a dog-, bike-, barbeque- and family friendly work environment that encourages employees to incorporate daily fitness and activity into their lives. In addition to moral support, the company gives employees, comprised of bikers, Nordic skiers, ultrarunners, triathletes and even snowmobile jumpers, $500 annually to support their physical activities, either in the form of classes, gym membership, race entry fees or equipment. Boa also offers employees lunchtime fitness and nutrition workshops, outdoor and volunteer activities and profit-sharing benefits.

“When people are athletic, it requires a certain discipline that permeates their whole lives,” Boa Technology President Mark Soderberg, a national mountain-bike champion, told the Denver Post. The company channels that sports-related discipline and focused work ethic to creative problem solving, innovation and creativity in the workplace.

Employees are encouraged to participate in the company’s “Health & Wellness Challenge” that supports individuals’ goals and rewards them for their achievements in pursuit of ideal work-life balance.

For over 12 years, Boa Technology has been producing the world’s premium closure system that is now used on over 25 million products worldwide on products ranging from snowboard boots to bike shoes, running shoes, golf shoes, hunting and fishing boots, as well as ski gloves, helmets and many others. All Boa-powered products are backed by the company’s “Dialed in For Life Guarantee”.