(DENVER, COLO.)—Boa Technology Inc., which has recently launched triathlon-specific footwear with partner brands Zoot and Specialized that employs the lightweight, durable, and micro-adjustable Boa Closure System, is sponsoring nine triathlons in 2013, including the IRONMAN® 70.3® race in Boulder, Colorado, on August 4, and the IRONMAN® World Championships in Kailua-Kona, Hawaii on October 12.
“Our company employs a large number of athletes—ranging from runners and mountain bikers to X Games® snowmobilers—so we understand the competitive spirit and commitment necessary to get to race day,” says Garett Graubins, Boa Technology’s marketing director. “With these sponsorships, rather than just put up some Boa banners and call it ‘good’, our staff will host an aid station at IRONMAN 70.3 Boulder so we can be close to action, provide aid to the athletes and give them a boost toward their top performance.”
In addition to sponsoring two IRONMAN® events, Boa Technology is sponsoring seven Colorado triathlons: Summer OPEN Triathlon in Longmont, TriBella Women’s Triathlon in Denver, Steamboat Lake Sprint and Olympic Distance Triathlons in Steamboat Springs, Outdoor Divas Triathlon in Longmont, Harvest Moon Long Course triathlon in Aurora and Oktoberfest Triathlon in Longmont.
These initiatives further deepen Boa Technology’s commitment to triathlon in recognition of the growing number of athletes and sport-specific products using the Boa Closure System, such as the Zoot Ultra Race 4.0 running shoe or Specialized S-Works Trivent cycling shoe, worn by several pro triathletes, including Olympic silver medalist Javier Gomez (pictured here).
Racers and competitors alike are welcome to stop by the Boa Technology booth at any of these events and take advantage of the “Upgrade To Boa” offer, which allows people to trade their shoes for a new pair of Boa-powered footwear at pro deal prices. Used shoes will be donated to One World Running and Mountain2Mountain, two Colorado-based non-profits serving people domestically and abroad.
Tuesday June 04th 2013, 9:15 am
Filed under: Cycling
Pro cyclist Fabian Cancellara, who won this year’s Paris-Roubaix and Tour of Flanders bike races, recently paid a visit to Gaerne‘s Treviso, Italy, factory for a sneak peek at a pair of Boa-powered custom G. Chrono shoes Gaerne is building for him.
“When you see the finished product you cannot imagine how much work is behind it, it was nice to see all the people who produce my shoes, you can see that they are actually hand-made by people who give the maximum every day, which is also what a cyclist is looking for. We’re going in two equal roads and in the end we are on the same road … The way to win.
“The quality is the most important thing. I have very high goals and, even from the technical point of view I always want the best. From the first meeting with Gaerne and, since the first time I tried their shoes, I immediately saw that they were already at a high level of development, for me personally the shoe is perfect and I do not know yet what and where to change it, the comfort , the Boa closures, the stiffness of the carbon sole is a package that I need to go fast and in the end what’s important. A perfect system for a perfect and successful shoe. In Harelbeke, at Flanders and at Paris-Roubaix we were on the top step, I won and the Gaerne shoe won.”
Adds Gary Hammerslag, founder and president of Boa Technology: “It was very easy to start working with Gaerne because we were looking for companies that are interested in quality products, so we met and it was easy to work well with them. We are very selective with our partners and Gaerne is one of the companies we work very well, which we have a lot of respect for the high quality and seriousness of the work. ”
Knox beat out the competition from leading international brands, includin Alpinestars, Dainese, Held and Spidi to score a perfect 10 out of 10, thanks to its similar specification to other top-of-the-range gloves, but with the added benefit of the patented exoskelton covering the fingers.
BIKE noted the use of reinforced thread, kangaroo and aniline hide, as well as the sliding surfaces and wrist-mounted Boa Closure System, which they found easy to operate with one hand. The testers liked the innovative technology, especially the exoskeleton, and tight fit, although they did note that the Handroids can take a long time to bed in.
PRESS RELEASE Boa Technology lauded for its health and wellness-oriented corporate culture
(DENVER, COLO.)—The Denver Post recently listed Boa Technology, makers of the patented, award-winning Boa Closure System, thirteenth on its list of Denver’s Top Small Workplaces (companies with less than 150 employees). Boa Technology was just one of four companies (from the 114 business ranked on the list) profiled in the Sunday, April 21st edition of The Denver Post for its corporate health and wellness program as a major contributor to its creative, fitness-oriented corporate culture.
Boa Technology’s headquarters, which recently relocated to Denver’s new Taxi development near the Platte River, has a dog-, bike-, barbeque- and family friendly work environment that encourages employees to incorporate daily fitness and activity into their lives. In addition to moral support, the company gives employees, comprised of bikers, Nordic skiers, ultrarunners, triathletes and even snowmobile jumpers, $500 annually to support their physical activities, either in the form of classes, gym membership, race entry fees or equipment. Boa also offers employees lunchtime fitness and nutrition workshops, outdoor and volunteer activities and profit-sharing benefits.
“When people are athletic, it requires a certain discipline that permeates their whole lives,” Boa Technology President Mark Soderberg, a national mountain-bike champion, told the Denver Post. The company channels that sports-related discipline and focused work ethic to creative problem solving, innovation and creativity in the workplace.
Employees are encouraged to participate in the company’s “Health & Wellness Challenge” that supports individuals’ goals and rewards them for their achievements in pursuit of ideal work-life balance.
For over 12 years, Boa Technology has been producing the world’s premium closure system that is now used on over 25 million products worldwide on products ranging from snowboard boots to bike shoes, running shoes, golf shoes, hunting and fishing boots, as well as ski gloves, helmets and many others. All Boa-powered products are backed by the company’s “Dialed in For Life Guarantee”.
Think you’re tough on your gear? Do your outdoor pursuits lead you down unmarked paths, through waist-deep powder, straight into muddy puddles and occasionally up the proverbial creek without a paddle? If this sounds like you, then you know only the best product has survived throughout your adventures, with the rest tattered by the wayside. And this makes you the right person to join Boa B Company.
Boa B Companytroops love active challenges and help make a tough product even tougher for the next generation. Click here to apply for the chance to join Boa B Company, a new field testing program that puts you in the driver’s seat to try new, unreleased products and help us develop and evolve the same world-class performance technology we’ve been delivering since 2001.
How it Works:
1. Experience the Fit. Try on a Boa-powered product for work, play or leisure and experience the benefits of the Boa Closure System (you can view a selection of Boa-powered footwear and equipment at www.boatechnology.com).
2. Upgrade Your Gear. Purchase a Boa-powered pair of cycling shoes, golf shoes, outdoor shoes, utility, hunting and fish boots or medical products.
4. Get Rewarded for participating. B Company members receive access to special offers and promotions, receive membership discounts, access to new and unreleased products, and may apply for ‘Epic to Me” Adventure Grants.
PRESS RELEASE: April 3, 2013 (DENVER, CO)—Boa Technology Inc., maker of the award-winning, patented Boa® Closure System, has signed an agreement with Life Time Fitness to sponsor the Leadville Trail 100 and Leadville Silver Rush 50 mountain bike races taking place August 10 and July 13, respectively, in Leadville, Colorado. Boa Technology will also award a coveted spot to the sold-out 2013 Leadville Trail 100 MTB race through the “The Ride That Changed It All” Facebook campaign.
To enter, participants go to Boa’s Facebook page at Facebook.com/BoaLacingSystem and submit a personal cycling photo or video along with a 200-word-or-less story about the “ride that changed it all,” which could be about their first time on a bike, their most heinous wipeout, best biking adventure or most memorable ride. Essays will be judged on creativity and how well the story reflects the degree to which the writer values bike riding. Four-time winner of the Leadville Trail 100 (and women’s course-record holder) Rebecca Rusch, who wears the Boa Closure System on her Specialized cycling shoes, will select the winning essay.
The winner, announced on May 9, will receive a free entry to the 2013 Leadville Trail 100-mile MTB race and a pair of Specialized S-Works MTB shoes featuring the Boa Closure System. Three runners-up will receive a limited-edition Boa-branded cycling jersey.
Boa Technology will exhibit at both races, where attendees can take advantage of the “Upgrade To Boa” offer, which allows people to trade the shoes on their feet for Boa-powered footwear. Used shoes will be donated to One World Running and Mountain2Mountain, two Colorado-based non-profits serving people domestically and abroad.
Boa will also capture finish-line photographs of each racer the Leadville Trail 100-mile race and post them on Boa’s Facebook page, where they can be downloaded or shared on social media.
Are you ready to ride this Spring Break? We know Boa Team rider Frederik Evensen is. Check out how fast Freddie tightens his boot in this video here: http://vimeo.com/61721453.
Think you’re faster than Fast Freddie? Prove it!
Between now and Wednesday, March 27, comment on Boa Technology’s Facebook Page with a link to a video of you tightening your Boa-powered boot at lightning-quick speed. A randomly selected Boa slinger will win their very own pair of Fredrik’s HEAD 5 Star Boa boots! We’ll also be giving away Boa hoodies and shirts to three other lucky individuals. Get those cameras rolling!
Knox Armor’s new video highlights the unique features of its Boa-powered Handroid Gloves motorbike riding. Check out the video on their website here: www.knox-lab.com/hand-armour. In this application, the wrist-mounted Boa Closure System gives riders the confidence of a secure fit, especially when traveling at high speeds.
Similarly, performance and efficiency matter at work. This new product video from Bata Industrials Australia highlights the ease at which their new Boa-powered Bata Hero Boots can be put on and taken off and the comfort that comes from a customizable fit. Click here to watch the video.
Lastly, Ride‘s Mike Erwin explains the tech behind the triple Boa on the 2014 Ride Trident boot. What the full video, produced by TransWorld Business here: http://bcove.me/a1z9kmu8
At the ISPO tradeshow in Munich, Germany, earlier this month, Boa Technology’s partner brands Atomic, Deeluxe and Smith all came away with awards for innovative new products that employ the Boa Closure System. Here’s the scoop on the winners from each of these category-leading brands:
Atomic Race Skate Nordic Ski Boot Gold award winner, Cross Country Ski category
The new Atomic Race Skate is the world’s first skating race boot to feature the ultra-effective Boa Closure system. This smart system combines a thin, highly durable, stainless-steel lace cable with a mechanical reel on the exterior of the boot, which ensures a perfect fit with one quick turn of the Boa dial. The Race Skate is equipped with the carbon-reinforced SNS Pilot Racing outsole, so that all power is transferred forward. The outsole makes the boot exceptionally stiff – thereby ensuring precise ski control and explosive acceleration.
Deeluxe Spark Summit Snowboard Boot ISPO award winner: Snowboarding
With a leather shell and lining, the Deeluxe Summit Snowboard boot offers premium performance and decadent luxury for backcountry boarding. Paired with the Boa Closure System, the C3 lacing provides the perfect fit and for a responsive ride and all-day dependability. The Spark Summit has a leather lining and Sympatex membrane to regulate moisture and maximize comfort.
Smith Optics Vantage ISPO Award Winner: Ski Helmets
Updated Fall for 2013, the interior of the Vantage features Boa’s new FS360 fit system, which wraps around your head’s circumference to provide the highest level of resolution, delivering 1 millimeter of incremental adjustment with each click of the Boa dial. The Vantage is a hybrid shell helmet with Aerocore technology that maximizes full coverage protection and increases airflow. Combine this with the Smith-pioneered AirEvac technology for goggle integration, and the Vantage delivers the perfect blend of technology and style.
The Boa Closure System found on the Yeti high-performance backcountry snowshoe (pictured here) applies even, secure adjustment to the super-light weight binding, while also allowing maximum adjustability in order to accommodate most footwear types–from running shoes to winter boots.
The Course (below) features Louis Garneau’s Contact Lite Harness with two Boa dials–one to adjust forefoot fit, and a second to secure the heel. This dual-adjustment design ensures natural foot positioning and running stride.